Mr. T’s Fabulous Return to Skechers
The Big Comeback
During the third quarter of the 2024 Super Bowl on Sunday, February 11, the legendary A-Team star, Mr. T (Laurence Tureaud), struts back into the spotlight in a brand‑new Skechers commercial.
First Cameo: Tony Romo Kicks Things Off
It all starts with a quick cameo from long‑time Skechers ambassador Tony Romo. He flashes a smirk and asks, “Did you know there’s no T in Skechers?” and follows up, “Never has been.”
Mr. T’s One‑liner
Mr. T, 71, isn’t having it. He bursts through a creative wall, throws his iconic punch, and says, “What you talking about, Romo? T is always in Skechers.”
Showtime: Slip‑Ins Galore
- Mr. T struts in a variety of Skechers Hands Free Slip‑Ins. Each pair snaps onto his feet with a playful twist, accompanied by his signature line, “T in these Skechers Slip‑Ins.”
- He flips the script again with his classic catchphrase: “I pity the fool who has to touch his shoes to put ‘em on.” He then zooms into his reverence for the brand: “I pity the fool who bends down to put on the shoes. I pity the fool who isn’t in Skechers Slip‑Ins.”
- Snapshots flash across diverse settings—he’s on the dance floor, driving a car, even at a football game—all foot‑soaked in those effortless slides.
The Endgame: Together Again
Back to the duet: Mr. T and Tony Romo stand side‑by‑side. Mr. T, pointing proudly at his shoes, declares, “See, Romo? T is always in Skechers!” Tony follows, “I’m just saying, people often misspell Skechers and put a T in it.”
And the final punchline rings out: “Quit saying and start slipping, fool!”
All The Stars at Super Bowl 2024 – From Taylor Swift to Skechers!
The Big Game’s Celebrity Pack
When you think of the Super Bowl, you picture the biggest stadium, the most outrageous commercials, and a lineup of celebrity guests that could rival a Hollywood walk‑of‑fame. The 2024 edition’s vibe? Pure pop‑culture fireworks, featuring Taylor Swift as the glittering highlight and a lineup of legends that played their part like a blockbuster cast.
Skechers Enters the Ring – With a Touch of “T”
Chicago native Mr. T (yes, the real “T” that borders our name) teamed up with Skechers and turned the brand’s footwear into a match‑day MVP. Skechers’ “Hands Free Slip‑ins” tech turns laces into a thing of the past. “Just slip in, and you’re ready to kick it at the Big Game, no more fussing with knots,” he raves. He’s been a sneaker partner since 2023, and his charm added a dash of swagger without ever tweaking the brand’s spelling.
Why “T” Matters – A Quick Back‑story
Skechers’ president, Michael Greenberg, cleared the deck by saying, “Adding ‘t’ to Skechers is a riff, not a rename. It’s all about the sound we nail in with Mr. T’s charismatic energy.” The team ensured that the “T” stayed fans‑friendly, leaving no conclusive change in the company’s name.
Super Bowl Legends in Skechers Ads
- Joe Montana – The tee‑shored hero from 2010
- Snoop Dogg – Rapped his way into 2023’s vibe
- Martha Stewart – Rook on the “Skechers runway”
- Howie Long – The legend with the swagger
- Mark Cuban – Straight‑talking businessman cameo
- Willie Nelson – Rock‑steady voice of the brand
Whether it’s the stylish kicks or the star‑powered commercials, Skechers brought a mix of humor, personality and “t”‑astic flair to the biggest stadium in America.