Running your own business can be a million different things: exhilarating, daunting, demanding, liberating, stressful and rewarding.
Getting Your Business Off the Ground
Dreaming of opening a buzzing boutique or becoming the next Richard Branson? The trick is to nail down the fundamentals first—then your whole entrepreneurial rollercoaster will ride a lot smoother.
Plan Like a Pro
- Set weekly targets: Slice your monthly sales goal into bite‑size, actionable steps.
- Know your sales numbers: How many customers must you meet each week to hit those targets?
- Spot your hot leads: Keep a radar on potential clients—are sales up or down compared to last week?
- Track it all: At Ultimo, we hang a giant wall with every KPI. It keeps the team focused and pumped every single week.
Get Your Network Games On
In the early days, the secret sauce is networking. I’ve fumbled through thousands of events, one goal in mind: promote my business. Whether it was pop‑up retail shows, lingerie trade fairs, or a cheeky showroom tour—each event carved a path for Ultimo. Of course, don’t freak out if the hits aren’t instant; remember you’re playing a long‑term game. Some contacts won’t bite until years later.
Marketing on a Shoestring—Get Smart, Not Wasteful
- Targeted, clever campaigns: Don’t splash your money on generic ads.
- Fun stunts: Think of a stunt that grabs media attention—maybe a Flamingo‑faced mannequin at a pop‑up.
- Mini‑email sends: Quick, punchy e‑shots with copy that sells the vibe.
- Keep your message crystal‑clear: Consistency and staying “on brand” are non‑negotiable.
Listen to Your Customers—And Their Feedback
Dig into online reviews, launch surveys, or host a focus group. Your mission: understand what your customers truly want—NOT just what you think they do. Keep that conversation open; it keeps your vision grounded and fuels growth.
Enjoy the Ride
Running your own business is the chance to re‑create a brand‑new life for yourself. Who wouldn’t love that? Treat it as a hobby you’re proud of—have fun, celebrate wins, and keep the curiosity alive.