Italy’s Hot Roll and France’s Vanishing Act
Picture the continent as a grandstanding stage. Italy takes the spotlight, flaunting three dazzling cities that’ve cracked the top‑25 league. Meanwhile, France is just over there, sipping coffee, watching the numbers turn up the volume.
Powerhouses of the Top 25
- Rome – the eternal city that’s never tired of the limelight.
- Milan – where fashion meets ambition, staking a claim in the rankings.
- Naples – pizza‑powered and proudly on the list.
Why the Gap?
Italy’s been consistently throwing “city‑centric” vibes around, while France seemed to forget the “pop‑up” strategy. Maybe they’re busy perfecting the art of baguette-making for the future—stay tuned!
Florence Tops Europe’s List in Travel + Leisure’s 2025 World’s Best Awards
In a world where voters get to decide their favourite places, Florence swooped up the crown as Europe’s best city. The Tuscan jewel, with its cobblestone streets and Renaissance masterpieces, snagged the 11th spot overall—making it the highest‑ranking European city on this year’s roster.
Global Winners
While Florence took the European prize, the global top three were a cultural trifecta from down in Mexico and Japan:
- San Miguel de Allende – the Mexican city that feels like a postcard come to life.
- Oaxaca – bustling with colour and culinary adventures.
- Tokyo – the neon‑lit, sushi‑powered powerhouse that beats everyone else to the spotlight.
Across the Continent: European Cities Still Shine
In a survey that got all of Latin America and Asia stacking up in the top 10, Europe hasn’t been left in the dust. Readers who crave culture, food, and a touch of that historic charm found plenty of European gems still worth visiting.
- Paris – forever the epitome of romance.
- London – where history and modern life collide.
- Barcelona – a city that just doesn’t let you forget its architectural flair.
- Rome – because nothing says “heritage” like ancient ruins and gelato.
- Vienna – the city of composers and cozy cafés.
So whether you’re planning a Renaissance‑style getaway or a chic city break, Florence and its European neighbourhoods have plenty of reasons to be on your radar.
Italy stands out with three cities on the list
Italy’s Triple Crown: Florence, Rome, and Siena Take the Top 25
The latest rankings were crowdfunded from a whopping 180,000 readers—so the numbers carry the weight of real, lived experience. Cities were judged on six juicy categories: sights and landmarks, culture, food, friendliness, shopping (and value)—essentially the recipe for a city‑centric dream trip.
- Sights & Landmarks – “Does it tickle your wanderlust?”
- Culture – “Is there something that feels like a living museum?”
- Food – “Can you eat your way through the city?”
- Friendliness – “Will locals greet you like a long‑lost friend?”
- Shopping – “Will you leave with everything you intend to?”
- Value – “Is it worth every euro you spend?”
In a dazzling display of Italian charm, Italy alone wove three gems into the top 25: Florence (ranked 11), Rome (18), and Siena (23). Each city was toast‑worthy for its timeless beauty, delectable cuisine, and rich historic tapestry.
Florence: Art, Architecture, and Atmospheric Alleyways
Picture this: a city that fits comfortably in the space between a city block and a postcard. Florence lives up to the nickname “the cradle of the Renaissance.” With the Uffizi Gallery hiding Botticelli’s masterpieces and the Cathedral of Santa Maria del Fiore boasting a terracotta dome that’s practically a landmark in the sky, you can feast on art all day—and no, you don’t have to wear a cape.
The streets themselves are a living museum of cobblestone and history, while the family‑run trattorias give you a bite of the past—literally. The image of strolling past an apprentice pastry chef is fresh on every tourist’s mind.
Rome: Layers of History, Street‑Level Spontaneity
When you say Rome, think of a place where you can juggle the ancient ruins of the Colosseum with steaming cups of espresso at the same time. The city’s blend of historical gravitas and everyday hustle drew high marks for friendliness and culture. And no day goes by without a spontaneous shoutout to the eternal city’s motto: “Forever and ever.”
Rome also played host to the Jubilee this year—an event that pulls in Catholics from all 25 corners of the globe, and happened in a year that also marked the passing of Pope Francis in April. The city didn’t just withstand a global pandemic; it celebrated centuries worth of tradition.
Siena: Medieval Masterpiece, Palio Pizzazz
Accredited as a UNESCO World Heritage site since 1995, Siena feels like a living postcard in the rolling Tuscan hills. The medieval brick buildings and Gothic towers are instantly striking, while the Piazza del Campo holds the Palio horse race twice a summer—an exciting reminder that you can gamble on a horse and hope to win a brag-worthy story.
With a local vibe that recalls times gone by, many visitors find Siena a refreshing step away from the ordinary.
Tourism Numbers Speak for Themselves
Italy’s presence in the top 25 mirrors its global popularity: 71 million international visitors flocked to the country in 2024, landing Italy in the fourth spot among the world’s most visited nations. Why not match that with your own journey?
Spain and Türkiye also make strong showings
Spain’s Andalusian Cities Beat Florence in the Popularity Charts
While Florence takes a proud spot in the cultural crowd, two of Spain’s southern jewels were recently found to be just behind its Tuscan cousin: Seville snagged 12th place and Granada followed at 13th. And if you think that’s the end of the story, meet Istanbul, the city that straddles Europe and Asia, which landed in 14th place.
Seville – Pure Southern Spanish Soul
- Flamenco beats that echo through cobblestone streets.
- Vibrant nightlife that keeps the city buzzing into the early hours.
- Architectural treasures that echo centuries of history.
Picture yourself sipping sangria in a shaded courtyard while a guitarist’s fingers dance over the strings of a classical guitar – that’s Seville for you.
Granada – Quiet Magic on the Mountain Perch
- The Alhambra, a hill‑top fortress bursting with fountains, lush gardens, and intricate Moorish carvings.
- Narrow, winding alleys that feel like you’re stepping back in time.
- Legendary tapas bars where locals swear the “cheese” is the true heart of the city.
Granada’s allure isn’t just its iconic palace; it’s the way its snaking streets whisper stories of the old world, beckoning you to discover each corner.
Istanbul – A City That Tastes Both Worlds
- Flavor‑packed street food that satisfies every palate.
- A history so rich you could get lost in it for days.
- The geographic miracle of standing at the crossroads of Europe and Asia.
Drop into one of Istanbul’s bustling bazaars, and you’ll feel the heartbeat of a city that’s been connecting worlds for centuries.
So, Who’s Your Next Adventure?
If you’re craving dancing sticks and late‑night hums, Seville is the answer. For those who prefer mountain vistas and culinary enchantment, Granada is calling. And if you want a city that offers a taste of two continents, Istanbul is your ultimate destination.
France misses out
Why France Fizzled Out of the Top 25
Picture this: the world’s most trip‑enamored country, 100 million visitors a year, still missing from the list of the year’s hottest cities. That’s France—the land of croissants, baguettes, and the Eiffel Tower—making a grand exit from this year’s top 25.
Am I Really That Charming?
Sure, Paris can still haul in the crowds, but our beloved travel magazine? It writes its headline pages mostly for America, and their appetites seem to be changing.
Why Smaller‑and‑Slicker Wins
- Value‑orientated thrills: Destinations with a “no‑cover‑charge” vibe are stealing the spotlight.
- Authenticity matters: Rough around the edges, they feel more real.
- Less “OMG, we’re full!”: Overtourism? Not so hot right now.
For instance, Portugal’s Porto—slotted at 24th—shows that even places on the cusp of a tourism boom can hop into the spotlight if the punchline fits.
The Take‑Away
In the post‑pandemic scene, where “value + comfort + genuine experience” reigns supreme, everyone’s hoping for a new favorite city. And spoiler alert—some old favorites aren’t guaranteed to make the cut.














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