Tag: Facebook

  • Meta and Anthropic Celebrate Winning Verdicts in Key US AI Copyright Cases

    Meta and Anthropic Celebrate Winning Verdicts in Key US AI Copyright Cases

    The two companies at the forefront of the artificial intelligence race won two key verdicts from US courts this week regarding whether they can train on copyrighted books.

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    Leading tech companies won a few verdicts this week in US artificial intelligence (AI) copyright lawsuits.
    Federal judges sided with Facebook parent Meta Platforms and AI company Anthropic in two separate verdicts.

    The case against Meta was brought by a group of authors who accused the company of stealing their works to train its AI technology. The Anthropic case decided that the company’s AI Claude didn’t break copyright rules by training on millions of copyrighted books.
    US District Judge Vince Chhabria found that the 13 authors who sued Meta “made the wrong arguments,” so the case got thrown out – but that doesn’t mean the use of copyright materials is lawful.

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    In his 40-page ruling, Chhabria repeatedly said Meta and other AI companies have turned into serial copyright infringers as they train their technology on books and other works created by humans.
    “This ruling does not stand for the proposition that Meta’s use of copyrighted materials to train its language models is lawful,” Chhabria wrote.

    Earlier this week, US District Judge William Alsup ruled that Anthropic didn’t break the law but the company must still go to trial because it obtained those books from pirate websites instead of buying them.

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    More than 400 artists send letter to Trump over AI companies exploiting copyrighted works

    But the actual process of an AI system distilling from thousands of written works to be able to produce its own passages of text qualified as “fair use” under US copyright law because it was “quintessentially transformative,” Alsup wrote.
    Books are important sources of data needed to build large language models.

    In the race to outdo each other in developing the most advanced AI chatbots, a number of tech companies have turned to online repositories of stolen books that they can get for free.

  • Digital Marketing and Events

    Digital Marketing and Events

    On Thursday 19th May Climb Online hosted its first ever event, ‘Do Digital Differently’, at London’s prestigious Brand Exchange, and fortunately we were delighted to see many faces old and new as we talked about the importance of digital marketing for business growth.
    However, like every good event, the Climb Online team worked for weeks in advance calling on our expertise in digital marketing to ensure a good turnout – with the following pointers key for success:

    Social media

    Facebook advertising
    : For very little financial output, Facebook advertising provides an excellent Return on Investment (ROI), enabling you to target and reach many more potential guests than just relying on your day to day followers to spread the word.
    It is also important to note that according to statistics one tweet has a lifespan of approximately 18 minutes, which means running a low cost social media campaign will reach further and last a lot longer!
    Hashtag: Developing your own recognisable hashtag in all pre-event promotional activity will increase guest engagement prior to and during the event, whilst providing a searchable term for you to measure the event’s success through guests’ comments and feedback.

    Email Marketing

    There is a fine line between creating a successful and engaging email marketing campaign to just filling someone’s inbox with junk. Evidently they both have very different outcomes.
    Creating a strategic email marketing campaign that uses video and innovative design to really engage your guests during the build up to your event will guarantee names on the guest list, whilst providing you with a whole new list of potential customers to engage with during and afterwards.

    Content

    Remember content is still very much King, which means you need to engage with a relevant industry sector platform or blog to help you spread the word through useful and relevant content, which perhaps provides insight into what your guests could learn or gain from attending – not forgetting the use of your own company blog!