Tag: glance

  • What came first, the purpose or the people?

    What came first, the purpose or the people?

    We’ve talked a lot about purpose, and while it should be at the very heart of your organisation, it’s been long debated what should come first – a clear purpose or the ‘right people’? It’s ‘the chicken or the egg?’ equivalent for business.

    Wait – here comes the bus!

    Jim Collins’ famous concept of “getting the right people on the bus”, introduced in his book Good to Great, endorses getting the right people around the table (or on the bus) before you discuss purpose, objectives or strategy for your business.
    My question is this, can you even attract the ‘right people’ if you don’t know where your bus is going, or if you aren’t sure what type of bus you are driving?
    I think the answer lies somewhere in the middle. If you don’t ultimately know why your organisation exists, you will struggle to identify or attract the ‘right’ type of employees. However, the right employees can be essential to helping you refine the size, shape and destination of your bus.

    Alright, so who am I looking for’?

    Well, it changes depending on your purpose and what you are trying to achieve – it’s not one size fits all (yes, we will be talking about diversity shortly!). For example, if you are looking to be an industry disruptor, you will likely need to employ people who have a bit of ‘oomph’ – people not afraid to challenge the norm. If your business is based on sales, you will need savvy people who are good communicators… you get the gist.
    What we are talking about here is less about the core skills people have, and more about the values, attitude and behaviours they bring to the business. While at first glance this may feel woolly, or difficult to articulate, defining your organisation’s values and the behaviours you expect to see from your team, will become increasingly important as your business grows.

    Is my team on the bus?

    So, what if you’re a business with an existing team? How do you know who can help you drive your business forward? Well, the answer still stands – it all starts with values and behaviours.
    Many organisations have values they use for marketing and little more. But values can only be lived if they are upheld by behaviours for employees to emulate, and this must be led from the top.
    Without this framework, singling out ‘your kind of people’ without articulating what that means, can get you into all sorts of bother.

    I told you we’d talk about diversity

    Diversity of team becomes critical to any organisation that is genuinely committed to doing something different. I’m not just talking about a male/female split, I’m talking about diversity of demographics, backgrounds, skills, mindsets.
    Too often, the differences between individuals are blamed for creating friction within teams. But difference is not the cause of the problem. A lack of clearly defined purpose, values and behaviours often is.
    Today’s workplace is an intersection of multiple generations and diverse backgrounds, each with their own strengths, challenges and ways of doing things. When people work successfully together, they don’t just learn from one another – they energise each other, bringing new ideas and helping to attract fresh talent to the organisation, thus creating a more dynamic and innovative workforce.
    Getting this dynamic right doesn’t happen by accident. It is the result of clear leadership – someone that is prepared to put in the time, energy and effort it takes to curate a cohesive and empowered team of people who align to your values, demonstrate the right behaviours and have a genuine passion for your purpose. It’s about setting a clear framework for who you are looking for and getting them ‘on the bus’ from the outset.

    Tell me again why it’s so important

    To borrow a line from a famous shampoo brand…because it’s worth it.

    The right people drive the purpose
    The best people, those aligned with your company’s values, will bring passion, adaptability and the expertise needed to help your company evolve as it grows.
    Cultural fit is key
    The right team will naturally contribute to building and developing the kind of culture that supports your company’s purpose. This in turn helps to keep that team motivated, committed and fulfilled.
    Flexibility over rigid plans
    The best people are flexible, creative and capable of adjusting strategies as the business landscape shifts. Rather than sticking to a rigid plan, the right team will enable you to continuously refine your direction and stay competitive.

    The Bottom Line

    A successful business is built on a strong culture founded in meaningful, lasting connections. As a leader, rising to the challenge of uniting your team and celebrating differences to create a collaborative environment, enables everyone to thrive.
    When you focus on getting the right people on the bus, you set the stage for success, not just in terms of strategy and purpose but also in creating a business that values collaboration, adaptability and mutual respect.
    So, let’s make sure your team is engaged and excited about your organisation’s journey. The itinerary may be flexible, but the proposed destination should be on everyone’s wish list!

  • Apple's creator-centric iPhone 17 Pro will make the vlogging camera obsolete

    Apple's creator-centric iPhone 17 Pro will make the vlogging camera obsolete

    Apple unveiled its new line of iPhones on Tuesday, and the iPhone 17 Pro is making a direct appeal to content creators.

    The iPhone camera has long checked all the boxes for anything that a casual user might need, making a digital camera obsolete for most consumers. But for millions of content creators — an industry encompassing an estimated 200 million potential customers — it has remained necessary to buy handheld video cameras from companies like Canon, Sony, Panasonic, Nikon, and Fujifilm. Some of these camera brands have spun up entire product lines marketed as “vlogging cameras,” featuring pop-out displays to record selfie videos and compatibility with the common dimensions used for social media.

    But the iPhone 17 Pro could finally be the device that makes content creators’ other video cameras collect dust.

    At a glance, a key difference here is that the new iPhone 17 Pro’s camera sensor is 56% larger than the iPhone 16 Pro’s. The size of a camera sensor impacts most aspects of a camera’s performance, like low-light capabilities, depth of field, and resolution — so, basically, the specs are simply just better on the new device.Image Credits:Apple

    But under more scrutiny, the specs remain impressive for a pocketable camera that weighs half a pound. (It still clocks in a tad lighter than the Ricoh GR IIIx, a tiny camera I’ve been eyeing for everyday street photography.) The iPhone 17 Pro’s main, ultrawide, and telephoto lenses are all 48 MP fusion cameras, making optical zoom possible at 0.5x, 1x, 2x, 4x, and 8x. The telephoto lens is a huge improvement from the iPhone 16 Pro’s 12 MP lens, while the selfie camera also improves from 12 MP to 18 MP.

    “The wider field of views in higher resolution are particularly useful when recording yourself speaking directly to the camera, making our Pro models the absolute best choice for content creators,” said Patrick Carroll, manager of iPhone camera architecture, during Apple’s presentation.

    But most important for creators is the phone’s video capabilities — like the previous model, the iPhone 17 Pro supports 4K 120 fps video recording in Dolby Vision, but it’s the new, creator-focused video features that come baked into the phone that make it stand apart.

    Though also included in other iPhone 17 models, the dual front and back camera recording is bound to be a hit with creators. The whole product line also supports Center Stage mode on the front camera, which lets users capture both horizontal and vertical orientations without rotating the phone. These features will be better on the Pro, since it improves on the basic device’s video capabilities with ultra-stabilized video at 4k 60 fps, which is a boon for creators on the go.Image Credits:Apple

    When it comes to editing and compatibility with professional film setups — something central to creators’ workflow — the iPhone 17 Pro takes a big leap.

    For creators who record videos or livestream in a home studio, the iPhone 17 Pro supports Genlock — a setup that allows multiple cameras to easily work together in sync — with an API available for developers to create custom filming setups.

    In conjunction with the release of these new iPhones is Final Cut Camera 2.0, an upgrade to Apple’s free app that makes more professional-level video editing possible on the device. With the updated app, creators can film in Apple’s ProRes RAW format, which Apple says will speed up exports and make files smaller without sacrificing quality.Final Cut Camera 2.0.Image Credits:Apple

    “The update also introduces open gate recording, which uses the full camera sensor to capture a wider field of view at resolutions greater than DCI 4K,” Apple said in a press release. “This gives editors ultimate flexibility to reframe shots, stabilize footage, and set final aspect ratios, all without compromising image quality or performance.”

    It makes sense that iPhones have historically left a bit to be desired for professionals. The iPhone, unlike other cameras, has to do so much more than just take photos and video — Canon, for example, doesn’t have to dedicate any of its hardware budget to GPUs that run complex AI models on-device.

    But the bottom line is, the iPhone 17 Pro is a phone. For many creators, carrying one device in an iPhone, as opposed to a phone and a separate camera, is already appealing enough.