Dr. Shamsah Amersi is an Obstetrician Gynecologist in Santa Monica, California. Her full address is 2825 Santa Monica BLVD Suite 320 Santa Monica CA 90404.
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Dr. Shamsah Amersi is affiliated with medical facilities Providence Saint John’s Health Center and UCLA Medical Center, Santa Monica.
Appointment: https://www.dramersi.com/Phone: +1 310-264-5600Address: 2825 Santa Monica Blvd #320, Santa Monica, CA 90404, United States
The European Commission announced this week that it’s fining Google €2.95 billion (just under $3.5 billion).
The commission found that Google had violated European Union antitrust rules by favoring its own advertising services. Specifically, the commission said Google “abused” its “dominant positions” by favoring its ad exchange AdX in both its publisher ad server and in its ad-buying tools.
The commission also said Google has 60 days to “bring these self-preferencing practices to an end” and “to implement measures to cease its inherent conflicts of interest along the adtech supply chain.”
“Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies,” said Teresa Ribera, the commission’s executive vice president for clean, just and competitive transition, in a statement. “Digital markets exist to serve people and must be grounded in trust and fairness. And when markets fail, public institutions must act to prevent dominant players from abusing their power.”
In response, a Google spokesperson told The Wall Street Journal that the company would appeal the commission’s decision, adding, “There’s nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before.”
The WSJ reports that the announcement was delayed from a planned date of September 1, reportedly due to concerns over the European Union’s and United States’ continuing negotiations over a potential trade deal.
This is the EU’s second largest antitrust fine ever (behind a $5 billion fine against Google in 2018). The decision was criticized not just by Google, but also by U.S. president Donald Trump, who complained in a Truth Social post about the “many other Fines and Taxes that have been issued against Google and other American Tech Companies” such as Apple.
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“We cannot let this happen to brilliant and unprecedented American Ingenuity and, if it does, I will be forced to start a Section 301 proceeding to nullify the unfair penalties being charged to these Taxpaying American Companies,” Trump said.
The president hosted a televised dinner on Thursday, where tech executives, including Google CEO Sundar Pichai and Google co-founder Sergey Brin, praised Trump’s policies, particularly around AI.
Google, meanwhile, appeared to score an antitrust victory in the United States this week. Although a federal judge had previously ruled that the company had acted illegally to maintain a monopoly in online search, his remedies fell far short of Justice Department proposals for the company to sell Chrome and potentially even Android.
Digital marketing is basically any way to shout out your brand on the web. Think of it as a toolbox—full of gadgets that can help you hit those goals. But no matter how shiny new the tech is, the big question pops up: where to begin?
Maybe you’re debating: Social media, PPC, email blasts, or flashy banners?
Pick one, test it, learn, and iterate. That’s the magic trick that turns digital marketing from a messy jungle into a clear path.
Think of your website as that warm handshake that sets the tone for your whole business. With over 80 % of UK folks surfing the web daily to hunt for products and services, it’s basically a crystal ball that tells people who you are and why they should care.
But getting people to peek inside? That’s where the real grind begins.
Search Engine Optimisation is often treated like a black‑box spell, but it’s actually a set of clear tricks. When your site speaks nicely to Google, it climbs higher in the search results — and since 90 % of UK online queries happen on Google, that means more eyes on your page.
And the easiest hack? Write fresh, useful content. A blog post or a FAQ page that answers real questions keeps the algorithm humming and the visitors coming.
Once your site and its SEO are polished, it’s time to wing it onto the social media stage. A solid social media program isn’t just a checkbox; it’s a chance to meet your audience where they already hang out, share stories, and build loyalty.
So, lace up your sneakers, tweak those meta tags, drop some killer content, and let the world know you’ve got something great to offer.
Think of Twitter, Facebook, and LinkedIn as the social‑media kitchen where your brand gets seasoned, plated, and served to a hungry crowd of potential customers.
In the world of digital marketing, it’s not just the platform that does the heavy lifting – it’s what you cook up in your feed. The more flavorful your posts, the more folks will bite.
Social media is a playground with more tricks than a magician’s hat. If you’re still scratching your head about where to start, dive into one of my earlier Business Matters columns: Using social media for your business?
. It busts out the nuts and bolts, explains the how‑to’s, and shows how these channels can transform the way you talk to customers.
Turns out, you don’t just need a presence on Twitter, Facebook, and LinkedIn – you need a story that’s as unforgettable as a good joke. Put in the effort, serve it up, and watch the hyped audience mingle around your brand’s table.
Hold your phone—before you just hit “mute” on your marketing, let’s clear up a couple of big myths. Email isn’t magic; it’s a tool, and if you use it right, it can feel like a conversation with friends instead of an unwanted spam‑alert.
There are basically two camps:
Talk to these sign‑ups like you’re chatting with a long‑time friend. Show them who you are, what you’re doing, and why they should care. It’s your chance to:
At Gravity Digital, we use three main email types—each with its own personality. Pick the right one for your goal:
These tools are great, but email marketing is not a one‑size‑fits‑all approach. For real results, you’ll want a customized plan that turns your subscribers into customers—lively, loyal, and long–term.
Take the next step: Call an email marketing whiz. They’ll help you decide whether an e‑briefing, e‑bulletin, or e‑shot will get the most bang for your buck.
Got a dream to launch a flashy digital strategy? Great! But let’s keep it real – the online world can feel like a maze if you let it. Below are ten quick truths that’ll help you steer clear of the usual blunders.
There’s a traffic jam of agencies shouting “we’ll grow you!” Before you sign an agreement, track their track record. Ask for references from fellow SMEs, and make sure they can show concrete stats that prove things aren’t just hype.
A gorgeous site that nobody sees is like a billboard inside a locked room. Push it with social links on Twitter & Facebook, tight SEO, and smart PPC ads (think Google AdWords). Sprinkle in expert blogs to drive traffic and keep your audience coming.
Social media is a two‑way street. Respond to comments, post about trending topics, and let prospects feel heard. Remember: they’re not just visitors, they’re potential customers waiting for a friendly vibe.
Dream of dominating every channel? Reality check: it’s exhausting. Focus on the platforms that matter to your audience and avoid useless spending (e.g., buying your own brand name for Google Ads – that’s a costly mistake). Keep it simple, keep it effective.
In the opposite direction, don’t under‑invest. Start with a PPC campaign, a press release, engaging social posts, a blog, an email newsletter, and solid SEO. Build a balanced playbook that hits multiple touchpoints.
Even if you’re automating responses, pause for a human touch. Posts that feel real connect better. Think of it as the “soul” of your brand’s digital presence.
One message, everywhere. Customise for each platform, but the core idea should stay the same. A shifting narrative can confuse customers faster than a broken link does.
Email marketing isn’t a waste if done right. Target folks who already know you, use a nice “subscribe” button, and avoid buying generic lists. A handful of warm contacts delivers better ROI than scrolling through thousands of indifferent inboxes.
Today’s shoppers, researchers, and b2b buyers are all on phones or tablets. Un-responsive sites kill sales. Test across devices and keep your navigation slick.
Cash into digital marketing is an upgrade over old‑school methods. But spend it on the right channels and with the right messaging. Planning pays off—so choose your partner and your platforms thoughtfully, and watch the numbers roll in.
Anthropic is launching a research preview of a browser-based AI agent powered by its Claude AI models, the company announced on Tuesday. The agent, Claude for Chrome, is rolling out to a group of 1,000 subscribers on Anthropic’s Max plan, which costs between $100 and $200 per month. The company is also opening a waitlist for other interested users.
By adding an extension to Chrome, select users can now chat with Claude in a sidecar window that maintains context of everything happening in their browser. Users can also give the Claude agent permission to take actions in their browser and complete some tasks on their behalf.
The browser is quickly becoming the next battleground for AI labs, which aim to use browser integrations to offer more seamless connections between AI systems and their users. Perplexity recently launched its own browser, Comet, which features an AI agent that can offload tasks for users. OpenAI is reportedly close to launching its own AI-powered browser, which is rumored to have similar features to Comet. Meanwhile, Google has launched Gemini integrations with Chrome in recent months.
The race to develop AI-powered browsers is especially pressing given Google’s looming antitrust case, in which a final decision is expected any day now. The federal judge in the case has suggested he may force Google to sell its Chrome browser. Perplexity submitted an unsolicited $34.5 billion offer for Chrome, and OpenAI CEO Sam Altman suggested his company would be willing to buy it as well.
In the Tuesday blog post, Anthropic warned that the rise of AI agents with browser access poses new safety risks. Last week, Brave’s security team said it found that Comet’s browser agent could be vulnerable to indirect prompt-injection attacks, where hidden code on a website could trick the agent into executing malicious instructions when it processed the page.
(Perplexity’s head of communications, Jesse Dwyer, told TechCrunch in an email that the vulnerability Brave raised has been fixed.)
Anthropic says it hopes to use this research preview as a chance to catch and address novel safety risks; however, the company has already introduced several defenses against prompt injection attacks. The company says its interventions reduced the success rate of prompt injection attacks from 23.6% to 11.2%.
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For example, Anthropic says users can limit Claude’s browser agent from accessing certain sites in the app’s settings, and the company has, by default, blocked Claude from accessing websites that offer financial services, adult content, and pirated content. The company also says that Claude’s browser agent will ask for user permission before “taking high-risk actions like publishing, purchasing, or sharing personal data.”
This isn’t Anthropic’s first foray into AI models that can control your computer screen. In October 2024, the company launched an AI agent that could control your PC — however, testing at the time revealed that the model was quite slow and unreliable.
The capabilities of agentic AI models have improved quite a bit since then. TechCrunch has found that modern browser-using AI agents, such as Comet and ChatGPT Agent, are fairly reliable at offloading simple tasks for users. However, many of these agentic systems still struggle with more complex problems.