Locket: The Widget‑Wearing Wonder That’s Turning Your Phone Into an Instagram Feed
What’s the Deal?
Imagine your iPhone home screen as a tiny photo gallery that updates itself automatically whenever any of your buddies toss a new pic into the net. That’s Locket in a nutshell—your personal slide‑show of the “real” moments from people who matter most.
Why It’s Different From the Rest
Launched in 2022, Locket rolled out its own take on the BeReal vibe. Instead of a one‑off photo challenge, it gives you a widget that stays glued on your home screen, constantly refreshing with the freshest snaps from up to 20 of your closest friends.
The Numbers That Don’t Lie
- Over 80 million downloads worldwide
- More than 9 million daily active users
- A whopping 10 billion photos shared to date
Profitability? Check!
Despite raising a modest $12.5 million in funding, Locket announced that it turned a profit in 2024—a pretty sweet win for a startup that’s still under the radar.
Celebrity Lockets: The New Game‑Changer
What’s the Hype?
Over the last six months, the team has been quietly experimenting with a feature that we’re calling “Celebrity Lockets.” On Wednesday, they officially rolled it out, letting you feature photos from your favorite public figures right on the same spot that pops up next to your daily goal reminders.
How It Works
- Pick a celebrity you love (think musicians, actors, or even sports stars)
- Invite them to become part of your little photo room—no signing contracts, just a friendly, fan‑based vibe
- Enjoy real‑time updates from their latest snaps, displayed alongside your close friends’ images
Why It Matters
Adding celebrities to your widget makes your phone feel like a backstage pass, turning a casual photo update into a front‑row experience. It’s also a clever way for Locket to stir up buzz, broaden its user base, and keep the app’s glee on a constant high note.
Final Thought
From 80 million downloads to a profitable 2024 and now a dash of tinsel with celebrity lockets, Locket is proving that the way we share pictures can be as handy as it is heart‑warming. If you’re looking for a quick way to keep an eye on friends and your favorite stars without digging through the feed, give the widget a whirl—you might just find yourself scrolling more often (and feeling a little more connected).
Locket Just Dropped a New Way for Music Stars to Drop the Mic on Fans
Picture this: you’re scrolling through your phone, and suddenly a new photo pops up right on your home screen—whoaa, it’s your favourite singer! No more endless scrolling on Instagram or TikTok to catch the latest snap. That’s the promise of Locket’s brand‑new “Celebrity Lockets” feature.
What’s the Deal?
Instead of sticking to the usual “share an album in 2023” approach, Locket lets music icons actually push content straight to the people who fan them. Think of it as a personal bouquet sent directly into your lock screen.
- Artists drop a simple link on TikTok, Instagram or Facebook.
- Fans hunt the artist in the Locket app and “add” them.
- The star can then push photos, announcements or even little trivia right onto fans’ screens.
• Suki Waterhouse and JVKE have already tested the waters—so this isn’t just a fluff idea. And, rumor has it, more artists are coming to the party.
Why It’s a Game Changer
“Because posts can go straight to the home screens of fans, making the experience super instant and personal,” says Locket founder Matt Moss. “It turns passive followers into active participants.”
In other words, you’re not just a fan; you’re a VIP in your own bathroom splash of Instagram stories. No more waiting for a notification or scrolling through endless feeds—now the music star’s latest moments drop into your very day.
What Fans Actually Get
“A chance to feel like you’ve got your own backstage pass, right on your phone.”
And that’s not just hype. Locket’s new feature shows that fans love dealings from their idols. It’s raw, intimate, and—let’s be honest—way cooler than a meme at a concert.
So next time you download Locket, keep an eye out for those exclusive photos that will land on your screen. Trust us, it’s the future of fan interactions—minus the Spotify subscription fees.
TL;DR: Let Locket auto‑push your favorite singer to your lock screen. Suki Waterhouse, JVKE, and (coming soon) the next big names have already tried it, and fans are loving the instant, personal feel.
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Locket allows artists to choose a number of fans to connect with, ranging from 1,000 to 15,000 slots. For instance, Suki has 5,000 fans on the app and has helped Locket attract hundreds of new members. According to the company, 17% of these 5,000 fans were new to Locket.
“Fans feel special knowing they’re one of just a few thousand rather than just another follower. This also preserves the same intimacy and brand of Locket as a product today … We knew our community used Locket to share music with their friends, so being able to also connect with their favorite artists is a natural evolution for the platform,” Moss said.
Although Moss says the feedback from testers has been good, it’s unclear whether this will help Locket grow its user numbers. BeReal tried something similar with a feature called “RealPeople,” but the reception wasn’t entirely positive, with some people saying that they preferred the anti-social media app as a way to escape from celebrities.
