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  • Discover Your Inner Identity: Joker, Destroyer, or Interrogator?

    Discover Your Inner Identity: Joker, Destroyer, or Interrogator?

    Fighting Workplace Anger: Meet the Six Anger Personas

    Ever noticed how some folks just fire up on deadline day? We’ve rounded up six classic anger styles that lurk in every office. Wonder which one fits you or your boss? Grab a coffee, read on, and take a deep breath—maybe you’ll find a laughing gas instead of a fire extinguisher.

    The Intimidator

    Think of them as a walking, talking housecat with a rumpled fur coat and a loud meow. No, figuratively—just a clear image to set the scene.

    • They’ve learned that yelling gets them the final say.
    • When the tempo drops, they can still lurk in your personal space, eye‑banging you to the bone.
    • They sneak up on you with a low thud of the voice, like a phantom.

    The Whiner

    Already dead‑pissed and never far from a “you’​re the villain” line. They’ll talk a mile a minute about how they’re “miserable” and mock the whole system, all while secretly hoping the boss will see through their melodrama.

    The Interrogator

    They take you by the bottle, or as the office world calls it, the “question bomb.” They won’t shrink you in a boardroom, but the dive‑in will leave you feeling……), a little unsteady. Questions, questions, questions!

    The Control Freak

    They’ll “get around” not insulted by you? Not the boss? Don’t be supernatural. For the Control Freak, they say “happily, you’re the problem,” and if you challenge their approach, they’ll definitely reprimand you with a “no offense.” The boss is always silent until his/her policy comes up on the agenda.

    The Joker

    Snatching their best lines: “They’re playing with your heart.” They won’t resort to a bit of sarcasm unless they feel like shouting like Majestic America. Don’t bother; the jokers tend to feel a bit of a warmth in the “big nose” of them.

    The Destroyer

    They’re so serious, that the rebel pyriering will open the worried question in the office (that may sound off).

    Which one are you—and your boss?

    Ask yourself: do you fit any of those roles? If no, perhaps you’re in denial about the anger.

    Why we should care about these styles

    Everyone grumpy now has been difficult. At the workplace, the full list is — 

    • Efficiency: we’re all tired from having large amounts of anger to look at.
    • Feeling uncomfortable: you’re moody when it’s the real-life sounding of a phone.
    • Health: you have health issues in your car because of the overdrink.

    Healthy Office Air: Agreement, open conversation, and harmony

    Keeping a healthy, positive H orthography is easy enough, but each of our work habits is made up of several new ways that people bring things to life. We want a different-person tone that gets along every single time. From this perspective, we are the disappointment if a useless query.
    We can get together, put everyone together in the right direction. Celebrate that ideology.
    Every person has a different perspective on signals, and the right aim is to “[laugh] you~you~da…” that means:

    • Only choir, gather supporters, with no ethic blame.
    • In integration, a temporary cross that goes to answering all modules.
  • Auto Tariffs Set to Become a Permanent Fixture, Deutsche Bank Says

    Auto Tariffs Set to Become a Permanent Fixture, Deutsche Bank Says

    Deutsche Bank’s Take on Auto Tariffs: A Week‑by‑Week Roller Coaster

    Ever since the U.S. blamed its auto tariffs on a watershed, the automotive world has been playing “who can dodge the 25% hit.” Deutsche Bank’s analyst Edison Yu is on the front lines, checking how each manufacturer is tweaking prices, perks, and production plans.

    What’s the Current Tax?

    • All non‑U.S. imported cars are under a 25% duty unless you qualify for the USCMA carve‑out.
    • Parts: duty kicks in from May 3rd.

    Automakers’ New Moves (and Old Tricks)

    • Ford is giving new models a price bump next month.
    • Tesla is pulling the plug on Chinese parts for its CyberCab and Semi programs.
    • Volvo truck plants might see layoffs—unfortunately, that’s the only bit that isn’t just a “price tweak.”

    How the Industry’s Playing the Game

    Deutsche Bank keeps a close watch on this evolving landscape, noting that manufacturers are reacting in real time—shifting incentives, adjusting production schedules, or, at times, just saying “Whatever.” The bank cautions that until the customs can properly assess foreign content, the 25% tariff remains.

    Why It Matters for Us

    • Keep your car prices under the radar.
    • Know when parts might cost more.
    • Stay ahead of the possible “tariff levell.”

    In short, hear the signal: all imported vehicles face the 25% tax now, and parts are on the hook from May 3rd. The automotive sector’s dance to keep the wheels turning continues with a mix of strategy, price jokes, and sheer stubbornness.

    When Tariffs Turn the Auto Scene into a Drama

    Picture this: the sheer force of new tariffs has the U.S. auto giants scrambling to save their livelihoods and keep the sales line humming. It’s a circus of corporate tactics and frantic decisions.

    Stop, Sell, or Wait? Inventory and Production Woes

    • Tesla: They’ve put a pause on selling U.S.-built Model X and S cars in China. Updating all that inventory feels like a virtual procrastination.
    • GM: The company shut down its CAMI Assembly Plant—wiping factories that once buzzed with friendly chatter.
    • Mazda, Mitsubishi, & Subaru: They’ve stretched the economy budget, absorbing price hikes in the short-term or halting U.S. shipments entirely.
    • Ford: To keep the workforce happy, it’s offering broad employee discounts while moving production to the Fort Wayne plant. A factory shuffle that’s looking like a logistical dance party.
    • Honda: The firm says it won’t bump up consumer prices but is still weighing options—talking about “future-proofing” that must feel… minty fresh.
    • Infiniti: It’s doubled‑down on stepping away from building two crossover models in Mexico; production is on pause until further notice.
    • Rivian & Other EV Makers: They’re keeping the lights on but are still measuring long‑term impacts—like clutching the steering wheel before a storm.

    Short-Term Relief vs. Long-Term Reality

    Mazda’s front‑loaded approach means it will cover tariff costs only until April, after which it may start shifting the financial burden downstream.
    Deutsche Bank is quietly monitoring every twist, keeping a spreadsheet of fresh data ready to deploy at the drop of a hat.

    Now, despite no dramatic cheers in press releases, the cost impact is anything but trivial. One unnamed CEO predicts a surprise wave of financial windfall for the industry that could crack like a popcorn head.

    What the Numbers Say
    • Fall in 2025 U.S. auto sales from 16.0 million (2024) to 15.4 million—a dip triggered by tariffs.
    • Ford and GM could see gross costs groan upward >$10 billion, echoing a thunderclap.
    • Tesla & Rivian: comparatively less impact thanks to their unique supply chain quirks.

    These estimates assume a 25% tariff rate on imported vehicles and parts starting May 3, with carve‑outs for USMCA‑compliant content. The financial adrenaline rush begins this week, and what’s next will decide if the auto world is vivo or perchy.

  • Discover the Best Business Structure for Your Startup Success

    Discover the Best Business Structure for Your Startup Success

    Choosing the Right Business Structure: A Quick & Quirky Guide

    Deciding how to set up your venture can feel like picking a superhero identity—each option has its own powers, perils, and paperwork. Here’s the low‑down on the four classic formats, sprinkled with a dash of wit to keep the mood light.

    1⃣ Sole Trader

    • One Person, One Plan: You and your business are practically a single unit—legally and tax‑wise.
    • All‑in Liability: Think of it as a “no‑back‑ups” subscription; you’re responsible for every debt and decision.
    • Profit Where It’s Listed: Anytime you make money, it shows up on your self‑assessment return each year (do not forget 5 April as the deadline!). No need to run a separate corporate register, but you must flag yourself to HMRC.
    • Taxed as Personal Income: The profits are taxed just like your paycheck—income tax and National Insurance strap on your shoulders.

    2⃣ Partnership

    When you share the workload—and the wallet—this is your go‑to. Partners own a set percentage of not just the profits but also the liabilities. Each partner’s slice of the pie is taxed as their personal income. No extra filing for the business itself, but you do need to split up all those profits on the tax sheet.

    3⃣ Limited Liability Partnership (LLP)

    Picture a partnership with a shield. LLPs are the preferred choice for professional services (lawyers, accountants, architects). They keep the familiar partnership structure but add a safety net—each partner’s personal assets are generally protected from business debts.

    4⃣ Limited Company (Ltd)

    • Create a Separate Entity: When you incorporate, the company stands on its own legal foot—no more being “one with the business.”
    • Shares & Who Owns What: Allocate shares to anybody—from buddy bandwidth to 20/20 top‑dog visions. Keep all shares for yourself or distribute—your call.
    • Run the Show: You’ll be a director (and possibly others). Directors steer the company, ensuring compliance with all laws and regulations.
    • Extra Admin, Less Hassle: Annual accounts, corporation tax returns—and if you’re not a math wizard, let a friendly accountant handle the heavy lifting.

    Why Opt for a Limited Company?  

    • Tax Efficiency: Earn a mix of salary and dividends—dividends dodge National Insurance and usually get a lower tax rate.
    • Separate Liability: The company’s debts don’t bleed into your personal bank account.
    • Polished Image: Customers and suppliers often see Ltds as more serious and stable.
    • Funding Flexibility: Ready to sell equity? That’s the easiest route to bring in investors and grow.

    So whether you’re a solo entrepreneur or part of a creative squad, the right structure sets the stage for sustainable growth. Pick wisely, set your foundations strong, and let your business thrive—no superhero cape required.

  • Master the Game: Proven Football Betting Strategies for Pakistani Fans

    Master the Game: Proven Football Betting Strategies for Pakistani Fans

    Getting Started with Football Betting: A Friendly Guide

    Think of odds as the secret sauce behind every match. They tell you two things: how likely a team is to win, and how much smack talk will hit home when you hit the jackpot.

    Why Odds Matter

    • Probability Peek – Odds let you gauge the chances before you even put your money on the table.
    • Money Magnet – The bigger the odds, the sweeter the payday if your guess lands.

    Understanding the math behind those numbers means you can spin smarter, not just luck.

    The All‑In-One Solution: Mostbet for Pakistan

    Betting in the 21st century? Mostbet is the playground where Pakistani fans meet their wish list:

    • Download & Go – Get the app, slide into your device, and voilà, a world of markets at your fingertips.
    • Competitive Odds – No stale payouts here; every bet is juicy.
    • From Market to Masterpiece – Mix, match, and fine‑tune your strategy with countless options to play.

    Winning Habits, Not Just Luck

    Sure, the ball does bounce around, but seasoned bettors swear by three essentials:

    1. Preparation – Know the teams, the stats, and the vibes.
    2. Informed Choices – Don’t just place a bet; back your gut with data.
    3. Strategic Planning – Design a roadmap and let it guide your stake.
    Ready to elevate your game?

    Grab these expert-backed tips, crack a smile, and let the betting fun begin. Because while the ball’s unpredictable, your betting wisdom can be a solid rock.

    Understanding Betting Odds

    Understanding Betting Odds

    When you’re diving into the world of sports betting, odds usually come in three takes: decimal, fractional, and American (the moneyline variant). Each one plays the same tune but dresses it up differently.

    Decimal Odds: The Modern-Day MVP

    Decimal odds are the quickest cheat sheet to grasp. If the book shows you 2.5, that’s the amount you’ll get back for every dollar you stake. So a $10 bet will drop $25 in your pocket if you nail it.

    Fractional Odds: The Classic British Style

    Fractional odds narrate your profit as a ratio. A 3/1 odds means you earn $3 for every $1 you wager. These old-school numbers still reign supreme in the UK and Ireland.

    American Odds: The Big Numbers

    American odds come in two flavours: a positive or a negative sign. A +120 tells you you win $120 on a $100 bet, while a -150 says you must put down $150 to pocket $100.

    All Three Are Just Different Voices

    • Decimal 1.75 → Fractional 3/4 → American +75
    • Decimal 3.00 → Fractional 2/1 → American +200
    • Decimal 2.00 → Fractional 1/1 → American +100

    So next time you spot any of these, remember they’re simply equal sheets of music—each rendering the same potential payout in a style that suits your hashtag of choice.

  • Amazon Music’s AI Unleashes Personalized Playlists Every Monday

    Amazon Music’s AI Unleashes Personalized Playlists Every Monday

    Amazon Music’s Latest AI Boost: “Weekly Vibe”

    Amazon Music is stepping up its game again. After launching AI-powered features like smart playlists and smarter search, the company is adding a new tool that turns every week into a fresh music adventure. The feature is now live for U.S. listeners on iOS and Android, no matter which subscription plan you’re on.

    Why “Weekly Vibe” Matters

    Every music fan knows that the same songs can feel stale after a while. For people who stream a lot, listening to the same tracks day after day can be tiring. “Weekly Vibe” is Amazon’s answer: it keeps your listening experience fresh, surprises you with songs you’ll love, and helps you discover new sounds.

    How the Feature Feels to You

    • Monday Surprise: Each Monday, an AI routine builds a playlist that matches how you were listening recently.
    • Personal Touch: It tracks what moods and interests you’re showing, and shapes the music around those changes.
    • Fresh Songs: Out of the box, it adds new tracks you haven’t heard yet, but that fit your taste.
    • All Devices: Whether you’re on an iPhone, Android phone, or tablet, it works the same.

    How Amazon’s AI Pays Attention

    The AI looks at what you played in the last few days, songs you liked, skips, and playlists you newly created. It pulls patterns—like whether you’ve been listening to upbeat pop, mellow indie, or energetic rock—and uses those patterns to pick songs that match that vibe.

    Imagine your playlist like a mood board that changes every week. The AI grabs a fresh set of images from the music world, mixes them up with the ones you already favor, and you get a new, personal soundtrack every time.

    A Simple Power Behind Weekly Vibe

    The core idea is straightforward: data from your listening habits informs an algorithm that picks new tracks. It’s faster and smarter than the old method of random album suggestions or static playlists. You get a curated experience that feels like someone is hand‑picking songs just for you.

    Why Users Love It
    • Feels like a personal DJ: the music feels like it’s made for you, not generic.
    • Reduces repetitive play: keeps you from hitting repeat on the same tracks.
    • Discover ups: uncovers hidden gems you might miss.
    • Consistent updates: you get a new playlist almost every week.

    What “Musical Moods” Are

    In the description of the feature, Amazon talks about “musical moods.” Think of this as the emotional direction that a playlist takes. Are you in a nostalgic mood? Feeling energized? Or searching for chill vibes? The AI senses those moods from the songs you play and maps them to the best picks.

    When your taste shifts, the algorithm adapts. If you start listening to more electronic beats, the playlist will reflect that change. If you spend a week on soothing indie tracks, the AI will lean into that style next week.

    Discovery Made Easy

    One of the coolest parts of Weekly Vibe is the way it brings new songs into your hub. It uses the same patterns that keep existing tracks relevant, but it also pulls in fresh releases. You’ll get lightning‑fast access to tracks that match your interests, no need to scroll through endless charts.

    How to Make the Most of Weekly Vibe
    • Check your weekly playlist every Monday. It’s your ready-made soundtrack for the week.
    • Give feedback: If you love or dislike a track, mark the mood or rate it. That helps the AI refine future suggestions.
    • Explore the new tracks. You might find your next favorite album from a new artist.
    • Keep listening— the AI learns as time passes, so the longer you use it the better it gets.

    Inside the Tech: A Quick Dive

    The AI engine at Amazon Music uses machine learning models that analyze audio features—like tempo, key, and instrumentation—plus your explicit listening data. With these inputs, it builds clusters of songs that share similar characteristics and then mixes them with your personal history.

    Think of it as a smart mixing board that automatically sets the knobs to match your current vibe. The result is a playlist that feels tuned just for you.

    What Comes Next for Amazon Music?

    Spotify’s AI DJ set a high bar, and Amazon shows it can catch up. Weekly Vibe is a step toward a future where music feels truly personal. Next on the roadmap could include deeper voice‑control integration, more finely tuned mood palettes, and possibly a way to build playlists on the fly from your own mixes.

    In the meantime, users can jump into the new feature without waiting. All you need is an Amazon Music app, an internet connection, and a curious ear. The AI is ready to serve fresh music each Monday, so just hit play and let the new vibe take over.

    Getting Started in Minutes

    1. Open your Amazon Music app.
    2. Navigate to your “Home” tab.
    3. Search for “Weekly Vibe” or look for a highlighted card that says “New Weekly Vibe Playlist.”
    4. Tap play and enjoy a brand‑new lineup that feels like you had a personal DJ.

    All of this runs under the hood without you needing to set anything up. No long forms, no subscriptions upgrades, just a fresh playlist delivered every week.

    Final Thoughts

    Amazon’s Weekly Vibe shows how AI can bring a personal touch to streaming without heavy technical hurdles. The weekly update keeps playlists lively, the mood adaptation feels intuitive, and the discovery engine opens doors to fresh music.

    If you’re tired of the same tracks looping on your queue, give Weekly Vibe a try. It’s a simple way to bring new songs into your life and keep your daily listening experience exciting.

    Play a Beat for Every Day

    Amazon Music gave us a new way to hear a fresh soundtrack each week. It’s called Weekly Vibe.
    Everyone loves a playlist that feels like it was made just for them.
    This week’s playlist is generated by AI, so it’s never the same as the last one.

    What Makes It Feel Personal

    • It looks at the songs you already like.
    • It considers what you’re listening to right now.
    • It picks tracks that fit a certain mood or style.

    The result is a collection of songs that match a theme, such as hip‑hop or pop.
    Every week you’ll get a brand new title and description. That keeps it interesting.

    Getting the Playlist

    Finding it is simple. Follow these steps:

    1. Open Amazon Music on your phone or computer.
    2. Tap Library at the bottom of the screen.
    3. Choose Made for You.
    4. Play the Weekly Vibe that shows up there.

    Once it’s in your library you can listen to it any time you want.

    Why Artists and Fans Like It

    • It gives artists a way to share new songs you might literally love.
    • Fans get a handpicked playlist that feels the way they feel.
    • It’s a quick way to discover new music.

    Share With Your Friends

    You can share the playlist in several ways.

    • Send it directly to a friend via the app.
    • Post a link to the playlist on social media.
    • Save it to your library so people can find it in the future.

    All of these options let the good music spread fast and easy.

    How Weekly Vibe Builds on Maestro

    Amazon also made a tool called Maestro last year.
    It was a beta program for making playlists with AI.
    To use Maestro you give a prompt – for example, “I’m in a chill mood” or even a single emoji.
    Then the AI creates a personalized set of songs that fit that mood.

    Weekly Vibe takes that idea and adds a rhythm.
    Instead of a random prompt, it gives you a theme each week.
    The AI selects tracks that fit the theme, gives you a catchy title, and writes a short description.

    What Happens Behind the Scenes

    Here’s a peek at how it works without going into technical terms:

    1. The system scans your listening history.
    2. It looks for patterns in the songs you play.
    3. It samples other popular songs that match the same patterns.
    4. It builds a list, then adds an original title and description.

    That’s all it does. No hard math, just music magic.

    Why the AI Helps

    • It keeps the playlist fresh each week.
    • It removes the need to look for new songs on your own.
    • It ensures that the playlist feels tailored to you.

    Things to Keep in Mind

    • The playlist is updated every week, but you can listen to it any time.
    • It works best if you have used Amazon Music enough to build a listening profile.
    • You can also create a personal list by using Maestro and then add it to Weekly Vibe.

    How to Make Your Own Weekly Vibe

    You can create your own Weekly Vibe playlist by following the steps for Maestro first. After you finish, save the playlist to your library. That will feel like your own custom Weekly Vibe.

    Future of Weekly Vibe

    Amazon plans to keep improving how the AI selects songs. They want to add new themes.
    They also want to make it easier to share playlists in different ways.
    The goal is to make listening as simple and enjoyable as possible.

    Final Thoughts

    Weekly Vibe is a simple idea: a new set of songs each week that feels like it was meant for you.
    It’s built on AI that has already helped make other playlists.
    The result? A quick, easy, personalized listening experience that you can share with friends.

    So why not try it? Open Amazon Music, go to Library, pick Made for You, and listen.
    You’ll find that the best songs for any mood are just a click away.

    Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025

    Netflix, Box, a16z, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before Sept 26 to save up to $668.

    Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025

    Netflix, Box, a16z, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before Sept 26 to save up to $668.

    Meet the New “Explore” AI Feature

    San Francisco | October 27‑29, 2025

    What Explore Is

    Explore is the newest tool on the platform that works with artificial intelligence. It’s designed to help you dig deeper into the music you love. The feature looks at your favorite artists and pushes the best tracks out front. It also shows you similar artists that might sound good to you. The idea is simple: give you more music you’ll enjoy without having to hunt for it yourself.

    With Explore, you can jump from one artist to another with just a few clicks. It learns what you like and suggests songs or other artists that match that vibe. The service is easy to use and fits into the existing experience on the platform.

    Why You’ll Love It

    • It saves time: You don’t need to search far.
    • It introduces new music quietly.
    • It works in the background while you listen.
    • It stays personal; it listens to how you use the system.
    • It feels natural—almost like a friend telling you what to listen to next.

    Getting Started

    To start using Explore, just hit the button on the main page that says REGISTER NOW. The sign‑up flow is the same as before. Once you’re inside, you’ll see a new option called “Explore.” Click on it and the AI will load a set of songs from the artists you already love.

    Sometimes Explore will also recommend new artists. You can listen to a short list before deciding if you want to add them to your collection.

    How the AI Works (A Simple Breakdown)

    Explore watches what you do. When you listen to a track, the AI notes the genre, rhythm, and the feel of the song. It then looks for patterns across all tracks you enjoy. Using those patterns, it pulls out the most iconic songs from each artist’s catalog. The algorithm is designed to keep your listening time short and sweet.

    After you hear several tracks from your favorite artists, Explore will suggest new artists. These artists share similar beats or moods. The suggestions appear with a preview, so you can hear a snippet before you decide to keep the full track.

    Daily Tips for Explore

    • Give the AI a few days to learn. The first week will be the most useful.
    • Play the first track that pops up. The simpler it is, the better it trains the system.
    • If you like a suggested artist, click “Add.” If not, just skip. The AI remembers your choices.
    • Use the “Shuffle” button if you want random songs in your current artist set.
    • Check your “Recent” list weekly to keep track of new suggestions.

    Testing New Songs

    You can test new songs by clicking on the preview button. You’ll hear a short clip, and if you enjoy it, you can have the full track. This helps the AI learn quickly which vibes resonate with you.

    Resetting the AI

    Feeling like a fresh start? Click the “Reset” button. It clears your listening history and starts the learning cycle anew. This can be useful if you’ve switched your music taste or you’re teaching the system to explore new genres.

    Social Sharing (Your Own Playlist Stories)

    When you discover a great new artist, you can share it on your social feed. The platform lets you embed a short clip and a link to the full track. Your friends see what’s trending in your musical world. They may want to explore those sounds too.

    Sharing feels natural, converting your listening into conversation. The AI also tracks what your followers like, letting you see which tracks they love.

    Best Places to Use Explore

    • While commuting: Put a playlist in your car and let Explore mix the songs.
    • During a workout: The AI brings in energetic tracks that match your pace.
    • In the kitchen: It supplies background music that keeps the kitchen lively.
    • On a family evening: The AI offers family‑friendly songs from your top artists or new suggestions.

    Creating Your Personal Mood

    Use the AI to tailor specific moods. If you want “calm” or “party” playlists, let Explore know. The system will remix tracks to fit that vibe. It’s quick and feels custom because the AI overuses what you’re used and likes.

    Seeing the Results (Your Own Dashboard)

    After a month of listening, the dashboard shows your top picks. The AI has built a map of your preferences. The card displays the tracks that have been most played. You also get a graph of how often new artists are recommended and how you accepted or declined them.

    It’s a good way to see if the AI is truly learning. If you notice that some picked suggestions are always wrong, you can flag them. The system adapts.

    How to Adjust the Expertise Level

    You can choose how deep the AI goes. The default setting works for most people. If you want to explore more radical sounds, switch on “Deep Dive.” It will consider a broader set of tracks from artists, pushing less familiar songs into your queue.

    Addressing Common Questions

    • Is it safe? Yes. Your data stays inside the platform. The AI doesn’t share your personal data outside the system.
    • Can I stop it? Completely. Switch the toggle on the settings to stop the service at any time.
    • Will it cost more? No. The feature is part of your current subscription. It’s free with your account.
    • Can it work offline? In a limited way. The suggestion list doesn’t refresh without a connection but still plays the pre‑loaded tracks.

    Future Plans for Explore

    The developers are already working on new features. In the next release, you can. The AI will anticipate when you’re about to switch genres and push a track that matches that mood. There will also be a “Story Mode” where you follow a musical theme through different artists over time.

    • Future feature 1: Real‑time mood updates based on your listening pace.
    • Future feature 2: Collaborative playlists where friends can vote on songs.
    • Future feature 3: Custom radio stations created by the AI that keep a consistent theme.

    Join the Experience Today

    Animates your way into fresh music. Click the REGISTER NOW button below and dive into your next favorite track. It’s free, quick, and will change the way you listen. Our team is excited to see what you discover.

    Happy listening!

    REGISTER NOW

  • How to use social media platforms to successfully scale your business

    How to use social media platforms to successfully scale your business

    Scaling your business, whilst maintaining efficiency, is possibly one of the hardest things to do in performance advertising. The reason for that is down to the way the platforms are set up.

    There are two traditional scaling methods – horizontal scaling and vertical scaling

    Vertical scaling

    Vertical scaling increases the daily spend on each of the ads. As an example, you could start off at £10 a day and push that up to £1000 or £10,000 per day. This used to work, but things have changes and now it’s pretty difficult to do unless you’ve got an amazing advert and performance.

    Horizontal scaling

    Instead of increasing daily spend from, for example, £10 to £1000 per day, you run 10 different £10- a-day ads to get you to that £1000 per day total spend. To scale horizontally you need to create more adverts rather than just increasing the daily spend.
    You will see much better performance from horizontal scaling when you use rules to incrementally increase daily budgets, rather than massively increasing them over a given time frame.
    You can set up automatic rules; if your target is 3 times your return on ad spend, you can tell Facebook to automatically increase the daily budget by 10 or 15% if your ad is hitting that target and this is probably the most effective way to scale vertically.
    Comparability between accounts and platforms
    There is a huge advantage to outsourcing your performance marketing as not only do you get access to a specialist but also the advantage of that agency being able to compare against other brands in other locations, and potentially even brands in similar verticals
    For example, if we can see that the CPM’s are really high in the US and this is consistent throughout, this identifies a universal trend across the platform. If you are only working on one brand and one ad account, it would be almost impossible to make those sorts of assumptions with such limited data. With multiple clients, you can study overall performance and whether specific ad platforms are broken or have been down for a period of time. This insight can then be offered to the client and changes suggested to their plan or strategy based on this evidence.

    Interest based versus lookalikes

    New clients often haven’t had a pixel setup implemented, so there is no pre-existing data to work from. This means that from an audience perspective, you have to target cold or upper funnel audiences, and the way to do that is through interest-based audiences. On most platforms, you can target people based on their interests, age and in some cases, financial information. Using some of our bike brands as an example, we have generic bike audiences which are really broad- those who have an interest in cycling, cycling teams, the Tour de France and so on, but we also have a specific audience in cycling publications which have similar attributes.
    In addition, you can also create persona-based audiences. These are created based on different interests but instead of getting everyone interested in cycling (from the previous example), we would target someone of a certain age group. We can then use this customer profile and target your ideal customer through their interests; this is really effective.
    Once you have over 100 conversions through the pixel, or if you’re working with a client who has pre-existing data, you are then able to create lookalike audiences and these audiences are your best performers

    What is a look alike audience?

    If you have 100 customers, Google will then duplicate that audience by targeting people with similar characteristics to your customers, based on aspects such as finance or demographic. Your existing audience has already bought your product so by duplicating it, you have doubled your audience. Therefore, on a paid social, the lookalike audience will probably be your best performing audience.
    You can also stack lookalikes. Instead of targeting one lookalike audience, you can put lookalike audiences together, creating an even wider reach.

    Funnel/messaging structure

    Brands love to hit people with offers because they are a good converter. If you offer a 20% discount on your product, you’ll get a much higher clickthrough rate and probably a conversion. One of the problems that we see over and over is that brands are only trading on discounts. As a first interaction with your brand, customers are likely to make a purchase because people like the offer and want to buy it ‘now’, but this means you are only trading on one messaging style. To avoid this, it’s better to tailor the copy or the type of creative specifically, depending on where people are within the funnel.
    In the upper funnel, videos explaining the proposition of the brand and the USP of the product are effective, making sure that you are educating your audience about your brand and offering so that even if they don’t purchase, they will know more about you, and you will have infiltrated their subliminal radar.
    In your lower funnel, your audience is already educated about your brand and this allows you to push the sales boundaries and provide them with an offer because they’ve already been through multiple touchpoints, so your final right hook could be a 5 or 10% offer.
    The results from these methods will be your guide on what is working and what to avoid but regular tweaks and refinement are key. And your safest bet? The advice of an expert who does this morning, noon and night – it’s a minefield out there!