Tag: site

  • Glamp Among the Stars: Stay at the World’s First Cosmodrome—Coming Soon!

    From Rocket Launchpads to Luxury Tipis: Kazakhstan’s Space‑Age Makeover

    Who knew that the quiet rubble of a decommissioned launch site could blossom into the ultimate family vacation destination? Kazakhstan is trading its once‑stale space corridors for glamping gear, glossy museums, and a whole new “out‑of‑this‑world” travel scene.

    Glamping That’s Above and Beyond

    • Inflatable Igloos that look like giant snow globes, complete with LED ukuleles
    • Rover‑style tents that can swing across the launchpad’s former sandy expanse (good for martial arts training, if you ask us)
    • Space‑y pop‑corn stations – you’ll feel a souvenir after every bite.

    Museums as a New Playground

    The old rocket archives? Redeveloped into interactive exhibits where kids can build miniature rockets with play‑dough, while adults enjoy a realistic VR launch simulation at the touch of a button.

    Family‑Friendly Tourism Hub

    • Hill‑top picnic spots that offer a panoramic view of the endless horizon.
    • “Star‑bucks” coffee stations serving planet‑wide blends.
    • Guided night‑sky tours with expert stargazers that talk about the “history of an abandoned balloon.”

    All this activity has turned Kazakhstan’s forgotten space sites into the hottest new hotspots where you can laugh, learn and launch a perfect holiday.

    From Launchpads to Luggage: Baikonur’s New Tourist Boom

    Russia keeps leasing the mighty Baikonur Cosmodrome, but turns out it’s been handing over more than 50 old‑mistake outposts to Kazakhstan. And guess what? The next chapter isn’t about rocket science—it’s about braving the space‑theme hospitality we’ve all dreamed of.

    Turning derelict launch sites into year‑round attractions

    • Gagarin’s Launchpad: the iconic strip that launched Yuri Gagarin’s “first human in space” in 1961.
    • Immersive experiences: Step into a recreated 1960s launch sequence, feel the rumble, and maybe make a toast to the first astronaut.
    • Hotels & Glamping: Star‑inspired suites and chic tents for those who love the spirit of adventure.
    • Kids’ Camp: Where little helpers learn “how to build rockets” (and how to build sandcastles, too).

    And because the government wants this to be a serious mission, they’ve entrusted the upkeep of Gagarin’s decommissioned launchpad to their national aerospace committee company. This means they’re now in charge of figuring out the budgets, maintenance schedules, and, most importantly, keeping the site visitor‑friendly.

    The Upshot

    If you’re into space history or just love a good vacation spot, this is the place that’s coming together—lunchtime? Luggage ready. Let’s not wait for the next rocket launch to make the trip; let’s be there years round instead!

    The Aerospace committee company receiving the ‘keys’ to Gagarin’s launchpad at Baikonur Cosmodrome.

    Looted Launchpad: Russia Yields Gagarin’s Gate to Kazakhstan

    In a blockbuster move that felt like a big‑screen movie reversal, Russia handed the keys to the historic launchpad where Yuri Gagarin first punched his way into the cosmos to the steadfast lands of Kazakhstan in June. The epic swap marks the end of a decades‑long lease and the beginning of a new adventure for the region.

    Why the Bazaar‑Like Transaction Means More Than Just Paperwork

    • Real Ownership: Kazakhstan is now the master of a site that sits on the very soil the first human ever left Earth from.
    • Future Proof: The “keys” symbolize not just control, but a promise of fresh possibilities for tourism and culture.
    • Historic Legacy: Visitors will soon hear the echo of rockets and the whispers of Soviet ambition in a place that once blazed with ambition.

    What’s on the Horizon for Kazakh Tourism?

    “Picture the launchpad turned into a walk‑through museum, a live‑action comic book, or a chill tourist hub — a landing pad where history meets heart,” jokes Representative Kairat Nurtay of Kazakhstan’s Presidential Office at Baikonur. The vision? A place where each step feels like a launch: an ancient yet accessible footprint that you could actually photograph with your phone.

    Here’s What Tourists Will Love:
    1. Guided Tours: From the engine pits to the missile pads, learn every steel detail that powered humanity’s leap.
    2. Interactive Exhibits: Roll up your sleeves and grip mock rocket controls – the kind of hands‑on that make the space sauce real.
    3. Historical Narratives: Hear stories from those who launched dreams, like Gagarin’s 1961 biscuit‑taste memory of Leningrad and beyond.
    4. Local Cafe: Sample Kazakh tea alongside a quick brews of nostalgia.
    Final Thought

    So grab your passport, pack your curiosity, and step onto the very same pad that once launched a dream. Kazakhstan is ready to unwind the universe to your visit—just make sure you keep your seats, life jackets, and sense of humor ready.

    ‘A powerful source of inspiration’

    Baikonur’s Cosmic Comeback: From Rocket Junkyard to Star‑Trek Museum

    Heads up! In September, the Cheyenne‑like sky‑wiping site of Baikonur is set to get a brand‑new tourism stamp. The first thing on the itinerary? A thorough safety inspection of its retired gizmos—old launchpads, rusted engines, and everything that’s “decommissioned” but not dead.

    Why all the fuss?

    • Preserving a Space Legacy – The place where Yuri Gagarin took his first leap into the cosmos and where the mighty Energia rockets were given their final polishing touch.
    • Recreating Iconic Sites – The plan is to rebuild the launchpad and the Assembly & Fueling Complex into a sprawling open‑air museum.
    • Showcasing the Buran Shuttle – Yep, that sleek spaceplane that Russia built as a cheeky reply to the U.S. Space Shuttle. Packed with stories of daring launches and a few chuckles about “who’s the better spaceplane?”

    What’s in the Museum?

    Picture a wide‑open plaza where you can see the very pad Gagarin stepped onto and walk beside the Assembly Complex where the colossal Energia rocket was once moored. There will be interactive exhibits, some vintage rocket parts on display, and a few stand‑up jokes about how the Buran’s fuel was supposedly “the taste of… the Milky Way.”

    Tourist Tip

    Don’t forget to bring your camera. The ruins themselves tell a story, but the reconstructed monuments give you that “I was here” feeling, plus a postcard-worthy backdrop for your Instagram feed.

    Final Thought

    So, next September, Baikonur isn’t just a dot on a map—it’s a launchpad to nostalgia, wonder, and a touch of humor that reminds us the universe is always ready for a little lighter footfall.

    The Energia-Buran Launch Complex.

    Revving Up the Cosmos: Energia‑Buran’s Dream Destination

    Picture a space‑port that feels more like a theme park than a launch site. The Energia‑Buran Launch Complex is taking a bold leap—mixing rocket science with hospitality like never before.

    What the Big Picture Looks Like

    • Hotel‑style accommodations for rocket‑enthusiasts and their families.
    • Glamping zones that let you sleep under the stars while the rockets do their thing.
    • A visitor centre brimming with interactive displays and a retail hub stocked with space‑gear.
    • Restaurants ranging from gourmet tasting menus to themed “Mars‑meat” burger joints.
    • And a children’s camp that turns little dreamers into future engineers.

    Why It’s a Big Deal

    According to Baubek Oralmagambetov, Chairman of the Aerospace Committee, “Space is, above all, a dream for humanity. It’s the ultimate adventure into unknown galaxies and Earth‑altering planets.” And he adds, “Robotic tours of the launch complex are more than a thrill—they’re a launchpad for imagination. They inspire kids, spark curiosity about space history, and push them to chase higher ambitions.”

    What’s In It for the Kids (and the Adults)

    When children see a rocket blasting off, their eyes widen with wonder. That instant spark can lead to:

    • Curiosity that turns into STEM learning.
    • Motivation to hit school hard and reach for the stars.
    • Future careers in aerospace, engineering, or even astronautics.

    And for us adults, get ready to relive the thrill of the 80s space boom—right where the real glitz and tech meet.

    Still Plugged Into the Human Spirit

    Turns out, you don’t need a microscope or a telescope to feel a little awe. A ride from the ground up—plus a slice of space‑laden pizza—does the trick. The Energia‑Buran Launch Complex will invite all those who love rockets, cocktails, and the occasional “Let’s see where those rockets go!” question.

    Witnessing rocket launches from a yurt

    Zak Kazak: A Yurt‑Style Front‑Row for Rocket‑Lovers

    Last year, the people of Kazakhstan turned a rough‑hewn metal‑structured yurt into the ultimate viewing spot right by Baikonur’s furious 31st launch pad. Think of it as a cozy pavilion where you can watch rockets pop off without missing a beat.

    Launch Highlights This Season

    • Three launches so far, with three more lined up before the year wraps up.
    • Russian cargo mission at the turn of the week: a Soyuz rocket blasted off at 12:32 am on July 4.
    • The Progress 92 spacecraft carried almost three tonnes of vital food, fuel, and gear for the International Space Station.
    • Docked with the Poisk module on the following day—proof that the ISS is always hungry for supplies.

    Why the Yurt’s a Big Deal

    Beyond the novelty factor, the yurt offers uninterrupted views of launch pads that are usually off‑limits. Visitors can sit back and soak in the raw power of a Soyuz as it climbs, all while enjoying a taste of the steppe’s traditional canvas décor.

    Takeaway

    With rockets popping off and a sturdy yurt providing a front‑row seat, Baikonur’s 31st launch pad is turning Kazakhstan into a front‑line heavyweight for space‑enthusiasts. Keep an eye on the next run‑up — forty‑four minutes of disbelief are just a hop, skip, and a jump away.

    Baikonur Cosmodrome visitors watching the Launch of Soyuz-2.1a rocket inside the yurt


  • Baikonur’s Space‑Tasting Tour: Rocket Launches, Yurts and Ninjas of Adventure

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  • Picture this: you’re tucked inside a cozy yurt, the wind rattling the wooden beams, and you’re watching a Soyuz‑2.1a rocket blast off like a celestial firework show. That’s exactly what visitors are up to at the Baikonur Cosmodrome, and the place is gearing up for a full‑blown tourist fiesta.

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  • Why 50,000 Smiles Are Coming

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  • According to officials, when the new lodgings finally pop up, Baikonur will be ready to seat a whopping 50,000 people each year by 2029. That’s a five‑time jump from where they’re at now.

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  • Leila’s Grand Tour Blueprint

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  • *“We’re building four big playgrounds for everyone,” says Leila Baky‑tova, the chief boss at the Kazakh Tourism board. She breaks it down:
    • Education first: kids and adults alike can learn the science behind rockets.
    • Culture & discovery: dive into the local history and get a taste of Kazakh life.
    • Event‑driven fun: think conferences that fire up the imagination.
    • Adventure & action: imagine road trips, drive forums, and other adrenaline‑thriving gigs.


  • And the MICE Twist

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  • The mastermind says that the “MICE” (Meetings, Incentives, Conferences, Exhibitions) world is ripe for Baikonur. Global event ideas could land right here, turning the space hub into a glittering conference centre.

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  • Tomorrow’s Playground, Today

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  • Experts point out that this is just the tip of the iceberg. Interactive exhibits and hands‑on simulations are coming up, turning the Cosmodrome into a playground where you can feel the rocket’s rumble before you ride it.

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  • So, whether you’re a space geek or just in for a wild sunset view, Baikonur is steering toward turning every visitor’s dream into a reality. Strap in—this adventure is about to blast off!

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  • Launch of Soyuz-2.1a rocket with the Progress MS-31 cargo transport ship from pad No. 31 on 4 July.

    Soyuz‑2.1a Strikes Up: Progress MS‑31 Takes Off from Baikonur

    What Went Down on July 4th

    Just when the world was looking for a fresh space adventure, the Soyuz‑2.1a blasted off from pad 31 at the legendary Baikonur Cosmodrome. Its payload? The trusty Progress MS‑31 cargo ship, set to ferry supplies to orbiting stations.

    It’s Not Just a Rocket Infight

    • Explainer Corner: Rinat Kutdussov, a museum aficionado, told us that watching a launch over a screen can still feel like being the ground commander, not unlike the legendary Korolev.
    • Virtual reality is the key—audio, visuals, and even live feeds of astronauts in action—making every spectator feel like a crew member.
    • “Imagine the roar of the boosters, the hiss of vacuum, and the proud splash of launch pad lighting—makes you think, ‘I’m in this mission!’” Kutdussov added.

    Baikonur’s New Game Plan

    Beyond launching rockets, the site is gunning for the next big thing: commercial Soyuz flights by 2028. Future upgrades are banked in for local infrastructure—part of the joint Russian‑Kazakh Baiterek initiative.

    Timeline Highlights
    • First test flight slated for the end of this year, so the countdown is already ticking.
    • Second & third tests earmarked for 2026 and 2027.
    • The big leap—turning the launchpad into a commercial hub—takes place in 2028.
    • Both Kazakh nationals and international travelers can book their spot in the commercial world.

    Why Does This Matter?

    Combining tourism with space exploits is a double win: Kazakhstan boosts its tourism income while strengthening its global space footprint. So, if you’re eyeing a pay‑per‑launch experience, keep an eye on Baikonur. It’s priming for a future where the sky’s a lot more accessible.

    Final Thought

    All told, the launch on July 4th wasn’t just a technical triumph but a symbol of that next leap—where audiences get the front‑row seat (virtually or actually) to a history‑making journey.

    The control room of the Gagarin launch system.

    Gagarin’s Launch Control: Where Rocket Magic Happens

    Ever wonder where the rockets get their serious science for that big “whoosh” moment? It’s all happening behind the thick glass windows of the Gagarin launch control room – the command center that keeps the whole cap‑size adventure on track.

    Prime Time Trump‑Style Update

    • Prime Minister Olzhas Bektenov is all thumbs‑up on the Baiterek Space Rocket Complex, saying it’s moving like a well‑tuned rocket engine.
    • Roscosmos has the telescope set on the Soyuz‑5 rocket, scheduled to touch down on Baikonur’s launchpad in December.

    Baikonur: Space School’s Favourite Playground

    Every blast‑off is a living lesson for the young and the wide‑eyed. “This is just the opening act,” says officials, but the show’s just getting started.

    • School kids stewing over the launch details are treated as budding astronauts.
    • Veteran space fans get their heart pounding again, as each countdown promises a bit of nostalgia and a splash of awe.
    Why It Matters (and Why It’s Fun)

    Baikonur’s launch pads don’t just fling projectiles skyward; they ignite imaginations across continents, proving that the science behind rockets is as thrilling as the preview of a blockbuster movie.

  • Europe’s Safest Cities Unveiled: The Ultimate Blend of History and Peace of Mind

    Guarding the Past, Welcoming the Present: Dubrovnik & Tallinn’s Charming Balancing Act

    Ever wondered how a city can keep its medieval charm while still making tourists feel safe and residents feel right at home? Dubiously, Dubrovnik and Tallinn have cracked the code.

    Why They’re Pioneers of Preservation

    • Pristine Walls: The stone battlements stand tall—just as they did in the 13th century, only with a bit more Wi‑Fi.
    • Historic Alleyways: Narrow lanes that still echo with centuries of footsteps, now equipped with modern lighting and subtle safety signs.
    • Community-First Policy: Both cities make sure locals aren’t just vacationers in their own neighborhoods.

    How They Keep Everyone Safe

    • Smart Security: Low-profile CCTV and security patrols that look more like friendly town guides than surveillance cameras.
    • Emergency Preparedness: Structured crisis plans that run smoothly for both visitors and residents—no “lost tourist” mess.
    • Inclusive Design: Accessible signage, ramps, and even themed “failure-safe” walkways in tourist hotspots.
    Resident Pick‑Up, Tourist Show‑Off

    Dubrovnik’s cartalier community loves to keep the old stone pristine, while Tallinn’s tech-savvy locals make sure an espresso‑shot and a medieval view can coexist.

    In short, these two European gems prove that a city can be a living museum, a safe harbor, and a comfortable home all at once—without sacrificing any of its time-honored allure.

    Dubrovnik Wins the Title of Europe’s Safest City – And the Tourists Can’t Stop Talking About It

    When you’re planning a getaway, the last thing you want to worry about is crime on a postcard‑looking street. Thanks to a fresh report from Riviera Travel, you can now stroll through the Adriatic capital with a little more confidence – because Dubrovnik has officially been crowned Europe’s safest city.

    How Did They Do It?

    • They measured the rise (or fall) in crime over the past five years.
    • They checked the current crime level—because numbers from yesterday can still haunt today.
    • They combined the two to create a safety score where lower is better.

    The result: Dubrovnik sits at the very bottom of the safety scale, meaning the city is the safest place on the continent for a relaxed holiday.

    What This Means for You

    Besides the stunning medieval walls and frescoed streets, this accolade gives a great extra peace of mind. Don’t tie your passport and travel insurance together—taste the sunrise on the Old Town walk, then stride off with your worries remain in the shadows.

    Words from the Experts

    Joanne Lynn, Head of European Product at Riviera Travel, said:

    “Europe has always been a blend of culture, beauty, and safety. From Dubrovnik’s ancient suspense to Prague’s tower‑filled skyline and Zurich’s picturesque spirit, the continent’s safest spots let you roam freely with calmness in tow,”

    And while the cities lead the safety charts, Lynn reminds travelers: “Even the safest places demand a tad of vigilance. Keep your wits sharp when exploring new fronts.”

    Bottom Line

    So, if you’re craving a destination that’s both breathtaking and dare‑free, Dubrovnik’s on the top of the list. Go ahead, put on your explorer hat, and enjoy a vacation that’s more delightful than dystopian.

    Which cities are the safest in Europe?

    Europe’s Top Secret Safe Havens

    While most European cities already make you feel like a VIP in a fortress, there are a handful that raise the bar to hero‑level.

    Dubrovnik

    Diving into Dubrovnik: A Safe & Stunning Adventure

    Dubrovnik, that bright‑sailing jewel in Croatia, doesn’t just dazzle with its medieval charm—it also earns a top safety rating. Riviera Travel gives it a solid 44.1 out of 100 on safety, proving the city’s quite the safe haven.

    The “Pearl of the Adriatic”

    • UNESCO Whispered: The Old Town’s fortress walls and Renaissance streets earn it World Heritage status.
    • Party with a Twist: Although it’s a nightlife hotspot, the city keeps crime stuntingly low—especially over the past five years.
    • Walkable Wonderland: Old Town streets are lit and safe, so even solo night‑time strolls feel like a breeze.

    Community Vibes

    Lonely Planet credits Dubrovnik’s tight-knit community for its welcoming nature toward visitors and commitment to protecting locals. Feeling safe? Check. Feeling at home? Check.

    Watch Your Wallet

    While violent crime is a rarity, you might snag a regular while pickpockets practice their moves. With a little vigilance, you can dodge tourist traps and taxi scams—just keep an eye on your pockets!

    Quick Picks (No Links, Just Ideas)

    • Travel by train in Japan to experience world‑class fireworks.
    • Need a chill break this year? Explore mindful destinations for the ultimate slow‑travel escape.

    Tallinn

    Tallinn: Europe’s Tiny but Mighty Safe Haven

    Score that Matters: 55.8 — a gold‑standard number that puts Tallinn in the upper‑echelon of Northern European capitals when it comes to safety.

    The city’s Old Town is a UNESCO treat: a medieval tourist city that’s preserved so well it feels like stepping back in time (but all the way to the 19th century, not the year 1000).

    English‑Friendly and Taxi‑Safe

    • Most locals, especially those in the service and tourism industry, speak English like a second language, so getting help is as easy as saying “Hey, I need a Wi‑Fi password.”
    • Need a ride? Bolt’s “Women for Women” feature lets you summon a female driver, giving women and their friends a comfortable, guard‑owned journey.

    Digital Heaven

    Estonia’s e‑government isn’t just flashy tech; it’s super efficient and also a safety booster. Everything from paying taxes to booking a doctor’s appointment can be done online in a snap, ensuring you’re protected even while surfing the web.

    Bottom Line

    With low crime rates, friendly locals, secure transportation, and a government that’s as smart as your phone, Tallinn stands out as a safe, welcoming capital that’s perfect for wanderers seeking peace of mind.

    Warsaw

    Warsaw’s Safe‑City Story – More Safer Than a Goat with a Headband

    Crime Level Check‑In

    According to the latest safety index, Warsaw sits snugly at 60.2 on the scale. While crime has crept up slightly over the past five years, the city still boasts one of the lowest current crime rates in Europe. So you can stroll past the Vistula, sip your coffee, and still feel pretty chill.

    Policing and Street Glow

    • Police Footprint: The city’s municipal police patrol the streets with the enthusiasm of a dog chasing its tail.
    • Lights Talk: Every corner, every park, well-lit – giving travellers the confidence to wander Warsaw after dusk.
    • Traveler Feedback: Even the night owls in Travel Ladies agree – they feel safe walking around the capital late into the night.

    Rebuild‑and‑Revel

    Post‑war reconstruction has turned the old quarters into stylish playgrounds for history buffs. The result? An influx of visitors eager to see the city’s makeover – think London’s Banksy, but with a European twist.

    Money Talks and Crime Talks

    Rising household incomes, solid economic growth, and a steady drop in unemployment in Poland have sprinkled a protective dust over the city’s crime stats. According to Statista, these economic vibes are doing wonders for safety levels.

    Side Notes

    • Meanwhile, “Sun, sea and overcrowded sands” turned out to be the European beach gripe list – a quick reminder that even great places can have their petty woes.

    Prague

    Prague: The City of a Hundred Spires (and 50 Safe Points)

    Where Safety Meets Charm

    Prague landed in fourth place on the Safe Destinations Index with a score of 50.9. Like its neighbor Warsaw, it’s not perfect, but the crime rate has only moderately ramped up over the past five years. For now, it’s still a virtually crime‑free adventure.

    Police on Patrol, Pickpockets in Check

    The city’s law enforcers are proactive and efficient—they catch pesky pickpockets almost before they even try. + a solid surveillance grid keeps watch, so you can stroll and snap selfies with peace of mind.

    Social Ties That Tighten Safety Nets
    • Minimal big‑town tensions keep the environment calm.
    • Strong community support systems mean neighbors look out for each other.
    • Prague’s residents and visitors stay smartly aware of their surroundings—think of them as the city’s informal “bodyguards” for bags and wallets.
    All in All

    Picture yourself wandering cobblestone streets with the occasional “watch your step” behind, but never feeling unsafe. Prague’s blend of awe‑inspiring sights and reassuring security makes it a top pick for the adventure‑loving but safety‑concerned traveler. So grab your camera, keep one eye on your backpack, and enjoy the city of a hundred spires—no spy film required!

    Kraków

    Safe Travels in Kraków

    Yep, Kraków just snagged a solid fifth place on our safety charts, boasting a neat overall score of 64.3. It’s the kind of city where you can stroll around without worrying about a crime spree (just a slight uptick over the past five years, but nothing to lose sleep over).

    Why is this the case?

    • Police Patrols on Point: According to the local tourism portal, police officers are everywhere—especially in those bustling tourist zones—giving the city a reassuring aura that keeps the bad guys at bay.
    • Get Your Hints, Dubrovnik: Much like its Adriatic counterpart, Kraków has mastered the art of being tourist-friendly. The Old Town and other hot spots are always teeming with visitors and well-lit, making the whole place feel cozy and safe.
    • Experienced Local Support: The city’s local authorities and services are seasoned pros at sorting out common tourist hiccups, so you can’t help but feel at ease.
    • Night‑time Public Transport: Even after the sun sets, the city’s public transport keeps the vibe secure and steady.

    Quick Takeaway

    Put on your walking shoes and head to the old cobblestones—your safety and a good chuckle are both guaranteed!

    Related
    • Travelling in Europe this summer? Here are all the things that could ruin your holiday.
    • New Zealand to charge foreign tourists to visit four of its most famous natural attractions.

    Amsterdam

    Amsterdam’s Crime Scene: Chill, Low‑Key, and Pretty Safe

    Amsterdam has nudged up to sixth place in global safety rankings, but crime has only risen a modest amount over the last five years. The city’s overall crime level remains on the low side, and residents are surprisingly comfortable calling the police.

    Why the Dutch have a knack for staying safe

    • Police Trust – People in Amsterdam feel the cops have their back. When you trust the authorities, you’re more likely to report a problem, which sends a signal to the rest of the community that “this is serious!”
    • A “Live‑and‑Let‑Live” Culture – The city is famously tolerant of adult consensual activities like sex work and cannabis. That acceptance means fewer hidden crimes and a smoother flow of everyday life.
    • Community Vibes – Think of Amsterdam as a global village where everyone knows the vibe. When people watch out for one another, things stay safer.

    What the numbers mean for you

    Even though there’s been a little uptick in crime, it’s still low enough that you can enjoy the city’s famed cafés, canals, and markets without feeling anxious. Don’t stress—just roll with the relaxed, inclusive spirit that keeps Amsterdam a friendly place to stay or visit.

  • There's more to Google than searching the web

    There's more to Google than searching the web

    Say the word Google to anyone and they’ll probably give you the same response.

    “Well, it’s a search engine, right?” Certainly, Google is the world’s biggest tool for searching the internet and it has even become common parlance for browsing the web: “I’ll Google it”, as most of us have said at some point.
    However, there’s more to Google than its function as a search tool for websites, pictures, videos and shopping – use Google well and it will reward you.
    There is Gmail, YouTube, Google Maps, Google Drive, Google Blog (Blogger), Google Docs, Sheets and Slides, Google Voice, Google Translate, Google Calendar, Google Analytics, Google AdWords and Google+.
    So, what are all these functions which are available as part of the world’s leading online brand? And how can you, as a company, benefit from them?

    1) GMail

    A free email service offered by the company and launched to the public in 2007. Now the biggest web-based email provider. There are both advantages and disadvantages when using GMail for your business. Contrary to popular belief, you can set up GMail with your company name, for example, info@gravitydigital.co.uk, however, many people find GMail far less easy to use than traditional Outlook.

    2) YouTube

    Video is fast becoming one of the most popular ways of promoting a business of any size. YouTube is Google’s video sharing site which it bought for $1.65 billion in 2006. It now operates as part of the Google brand, allowing users to upload and share videos as well as leave comments and rate content. Never has it been so easy for small businesses to showcase what they do in video format.

    3) Google Maps

    Google offers a service to businesses which allows them to appear on Google Maps, helping customers find where you are. Contact information, ratings and reviews of your company are also listed as part of the service. Being on Google Maps is vital in 2015 and will help bring customers to you – there’s no reason to miss out.

    4) Google Drive

    This is Google’s contribution to the cloud, giving users the chance to store and share files on the internet. It includes Google’s own package of office software, Google Docs, Sheets and Slides, which allows companies and individuals to collaborate on the production of content. This means you can share files with specific suppliers – or indeed store all of your company information on there if you choose.

    5) Google Blog

    Blogger, as it is now known, is Google’s blog publishing service. A free tool, it provides a platform for sharing text, photos and videos with the world. Want to showcase your knowledge? Then publishing on Blogger is a Google friendly route to take.

    6) Google Docs, Sheets and Slides

    Closely integrated with Google Drive, this is Google’s office software package. The difference with more traditional software is Google’s solution is web-based and free as part of Google Drive. It allows users to create and share documents, spreadsheets and presentations quickly and smoothly online. Files are also compatible with Microsoft Office. The advantage of the software is its availability – for free – at any time, anywhere in the world.

    7) Google Voice

    More relevant for those in the United States, Google Voice is the company’s voicemail service. It allows users to receive calls and messages across multiple phones from one inbound number which is provided free of charge by Google.

    8) Google Translate

    Now supporting 90 languages, Google Translate offers a functional service to more than 200 million people a day. The function can even pronounce text and decipher what language text is in – although users should be wary, using this service instead of a human specialist translate for your marketing materials destined for different languages or cultures, may not end well!

    9) Google Calendar

    Even available as a mobile application, Google Calendar stores information in the cloud and is therefore a reliable interface for a company and its appointments. Compatible and versatile, Google Calendar is integrated with GMail and iGoogle.

    10) Google Analytics

    Google’s analytics service is the most popular on the internet, giving data on site visits, bounce rates, page views and unique visitor numbers among other statistics in relation to your website. It really is an excellent tool and one of several free resources that you can use to measure your digital marketing.

    11) Google AdWords

    The main source of income for Google, AdWords enables advertisers – companies like you – to market their goods and services in its search engine. This “pay per click” advertising system displays your advert as a sponsored link when a searcher enters a phrase which matches what you offer. With a well-placed advert, your company can be at the fingertips of the world – although make sure you never put your company name as an AdWord, people searching for you already will naturally click on the first link – and that’s money out of your budget!
    The whole Google package contains elements which can be vital for small businesses and their marketing campaigns. Remember, 90 per cent of people who use the web use Google to browse for products and services. That’s more than two billion people across the globe. Some Google tools are dispensable while some are almost compulsory. For example, having your company listed on Google Maps is vital, while using the Google Calendar is not.
    So, you need to ask yourself the question: am I getting the most out of Google and all tools it offers?