Tag: Times

  • Eastern Florida State Baseball Pulls Off Double‑Dip Victory Over No. 5 Florida Southwestern

    Eastern Florida State Baseball Pulls Off Double‑Dip Victory Over No. 5 Florida Southwestern

    you can watch Thursday’s game vs. St. Petersburg College on WEFS-TV

    Eastern Florida State Baseball Pulls Off Double‑Dip Victory Over No. 5 Florida Southwestern

    Team Titans Reign Supreme: Two Sweet Wins Over No. 5 FSUS

    Picture this: it’s a sunny Saturday in Brevard County, the air’s buzzing with the roar of a crowd that’s more eager than a kid waiting for a dessert bar. The Eastern Florida State College Titans, sewn together in a 9‑9 tie in the Citrus Conference, rolled out the red carpet for their rivals, No. 5 Florida Southwestern State College. And oh boy, they left them humming a different tune.

    Game One: The Big Seventh‑Inning Blowout

    • Bases Loaded, Two Outs: The stadium lights were on fire as Jamel Vera zipped a single to left, sending Jackson Wargo and Bryce Jackson crashing into the infield’s own zone. The scoreboard flipped to a jealous 8‑8.
    • What a Rocket! Kevin “The Cannon” Smith stepped up and launched a three‑run homer—yeah, the kind that makes your neck ache from covering the whole field. Bam! Titans led 11‑8.
    • Peter Phelps’ Savior Save: Brody Kelly, the pitcher who kept his shy side away, came on in the ninth, tossing a flawless inning that kept bring‑in the victory.

    Game Two: A Tight Fight That Turns into a Clean Sweep

    • Big Man: Michael Benedict: The man in the mound told the story that a rookie can shout with confidence. Pitched 6 1/3 innings, did not let a single run slip past, and the game tied at 2‑2.
    • Brave’s Might: Beside him, veteran Sharron “Swing‑King” Thomas answered with a two‑run homer in the sixth that kept the magic alive.
    • Cheat‑Sheet Hits: Bo “Double‑Dashing” Tabola was on fire, smashing a two‑run double on the right‑field line and running to third on a perfect throw. No hitting hits? Go on, lightweight.

    Why This Matters

    Who’s at the top? The Titans are now a hot 9‑9, and four wins in a row means a change of gears in the Citrus Conference. No more “just good enough” – they’re showing they’re the real deal, turning tense moments into fireworks.

    So, if you’re hunting for next week’s prime lineup or just want to cheer for a team that knows how to turn a playoff season into a holiday parade, remember Titans took the world by storm this Saturday.

    EFSC Titans Storm Past #5 SWSC with a 5‑2 Victory

    Saturday night saw the Eastern Florida State College Titans crush the No. 5 Florida Southwestern State team in a decisive 5‑2 win, pushing their season win count to a solid 20.

    Game Recap

    • 1st Inning: Bryce Jackson deliver a solo RBI to give the Titans the first lead.
    • 3rd Inning: Ryan Cerrone fires a homer, pushing the score to 2‑0.
    • 5th Inning: SWSC cuts the gap with a sacrifice fly, tightening the fight.
    • 7th Inning: Nick Pereira adds a run with an RBI single, tying the score at 2‑2.
    • 8th Inning: Vera steps up. With the bases loaded, he singles, scoring both runners and putting the Titans back in front 4‑2. Cerrone follows with a bases‑loaded walk, pushing the lead to 5‑2.
    • Bottom of 8th: Kenneth Robinson steadies the bases‑loaded situation, rolling a clean scoreless 9th for his second save.
    • Win: Jacob Goldman takes the decision in relief after Benedict.

    Highlights:

    • Jackson had two hits, contributing the only offensive spark in the first inning.
    • Cerrone’s homer was a thunderbolt that drove the Titans forward.

    Upcoming Schedule

    The Titans will head on the road to Seminole State College on Tuesday for a 3 p.m. clash, then return home to host St. Petersburg College on Thursday at 5 p.m. in a Citrus Conference series opener.

    Thursday Game Details

    Broadcast locally on WEFS‑TV (Channel 9 / 455 Spectrum), 68 DirecTV, 30 Dish, and 68 AT&T Uverse. The venue will be the famed Bruce Bochy Field, and best of all—attendance is absolutely free!

    HOT OFF THE PRESS! March 10, 2025 Space Coast Daily News – Brevard County’s Best Newspaper

    Hot Off the Press: Space Coast Daily News Stuns the County on March 10, 2025

    Why This Issue Is a Must‑Read

    Grab a front‑row seat, Brevard! The Space Coast Daily News rolled out its freshest edition on March 10, 2025, releasing a cascade of local and cosmically intriguing stories that’re sure to keep you laughing, learning, and yearning for more.

    Top 5 Highlights That Make Headlines (and Your Wallet Smile)

    • SpaceX’s Spectacular Launch – The rocket kissed the sky and left a trail of chem‑e‑fluencing fireworks.
    • Librarian‑turned‑Rockstar – Meet the book‑lover who moonlights backstage, proving that insight can be louder than a stadium fill‑out.
    • Brexit‑able Coffee Chart – A caffeine study that turns your mug into a caffeinated compass—guides you straight to joy.
    • Community Garden Boom – See how 2,000 green thumbs planted hope—and fresh lettuce—into the county’s future.
    • Future Tech Forecasts – From AI to space‑oddities, the paper covers what’s ahead with images that pop and predictions that pop even harder.
    Catch the Edition—Online or at Your Local Station

    Don’t miss out on this edition of Brevard’s brightest beat. Whether you strike up a conversation over a coffee or click through in your pajamas, you’ll find everything that spells “best newspaper” in the space‑off‑the‑press reality.

  • Commerce Department Dares to Seize Harvard Patents

    Commerce Department Dares to Seize Harvard Patents

    Federal Government Tackles Harvard’s Patent Puzzle

    The U.S. Department of Commerce has opened a fresh investigation into how Harvard University manages its patents, after Commerce Secretary Howard Lutnick sent an August 8 letter to President Alan Garber. The letter warns that Harvard might be falling short of its duties to the taxpayers and breaching the rules tied to federally funded research.

    What’s the Bayh‑Dole Act Got to Do With It?

    The Bayh‑Dole Act gives institutions the right to keep patents on inventions they create with federal money. But the same law also allows the government to step in—known as a march‑in—if those inventions aren’t being developed or used in a way that benefits the public.

    Key Points from Lutnick’s Letter

    • Harvard allegedly failed to honor obligations to the American taxpayer.
    • The university is said to be in breach of statutory, regulatory, and contractual requirements connected to its federally funded research and the resulting intellectual property.
    • The letters advise that the Department may granted licenses to third parties under the march‑in provisions if needed.

    Why This Matters

    Think of it like the government being the referee in a high‑stakes game. If Harvard isn’t playing fair—by not turning inventive breakthroughs into products or services that serve the public—then the Commerce Department may have every right to call a timeout and let someone else take the ball.

    Looking Ahead

    This move underscores that public funds come with expectations: research breakthroughs should not just sit in a vault but should roll out into real‑world solutions. The federal watchdog is ready to roll up its sleeves and ensure Harvard delivers on that promise.

    Harvard in the Crosshairs: The Government’s Latest Move

    When the Department of Commerce says it’s making a thorough audit of Harvard’s patent game, you might instinctively think they’re just checking the books. But there’s a bigger plot twist— they’re ready to trigger the Bayh‑Dole Act’s “march‑in” powers, which could hand federal patents back to the government.

    What the Letter Says (in Plain English)

    • March‑In Rights: The U.S. is set to license Harvard’s patents to third parties.
    • Unprecedented Action: No federal agency has exercised the march‑in powers in the past 40 years.
    • Harvard’s Reply: “We’re defending our rights and freedom, and the tech we produce is life‑saving and changing industries.”
    • Commitment to the Act: Harvard claims it’s fully compliant, aiming to let the public access the innovations birthed from taxpayer money.

    Why This Rocks

    This isn’t a one‑off snatch. It’s the latest of a string of heavy‑handed steps the federal government has taken against Harvard—starting with Trump’s administration. Accusations range from anti‑Semitic rhetoric to hiding foreign funds and slamming race‑based discrimination.

    The Numbers Behind the Drama

    • Harvard was announced to hold 5,800 patents as of July 1, 2024.
    • It opened 900+ active tech licenses with 650+ industry partners.

    The Letter’s Hardline Demand

    Below are the key points the Commerce Department is demanding to see:

    1. Give an exhaustive list of all federally funded patents by Sept. 5.
    2. Show evidence that Harvard wrote every line required by the Bayh‑Dole Act.
    3. Prove that they’re giving the U.S. industry a fair chance to reap the benefits.

    The Paradox of Praise and Criticism

    On the one hand, the government acknowledges the “ground‑breaking science” funded by taxpayer money. On the other, it’s grilling Harvard for supposedly mishandling intellectual property, missing disclosure obligations, and falling short on giving the domestic market an edge.

    Harvard’s Counter‑Arguments

    Despite the blowback, the university frames its positions with an emotional flourish: “These patents are not just blueprints; they’re lifesavers.” They vow, “We’ll play by the rules, put the public first, and keep these inventions in the hands of the people.”

    The Final Countdown

    With a single message from the U.S. general counsel, Julie Lutnick, on Aug. 8, the stakes are crystal clear: If Harvard can’t show compliance, the U.S. will swoop in to take the reins. The clock starts ticking.

    Bottom Line?

    As the state moves from threat to action, all eyes are on Harvard to prove that keeping science in the hands of the public is not just aspirational— it’s legally required. And the question remains: will the University roll up its sleeves and act fast, or will it face a very literal “march‑in” from the government?

    Trump-Harvard Tensions

    Harvard’s Funding Freeze: A Tale of Dollars, Demons, and Legal Drama

    When the Piggy Bank Signals “Stop!”

    So far, the federal government has pulled the plug on a whopping $2.6 billion in funding for Harvard. That includes a hard cut of $2.2 billion in federal grants after the Department of Homeland Security (DHS) accused the university of not doing enough to tackle anti‑Semitic vibes on campus.
    According to DHS’s May 22 statement:

    • Harvard’s leadership supposedly let anti‑American, pro‑terrorist agitators roam free.
    • These folks allegedly harassed and attacked students, many of them Jewish.
    • Most of these troublemakers were foreign students.

    Legal Showdown: Harvard vs. the Government

    Just a day after the freeze hit, Harvard slapped the federal government with a lawsuit. They’re fighting over a July 21 court hearing, and the case is still in the books. The lawsuit claims the funding stomp is a clear violation of:

    • Due Process Clause
    • First Amendment
    • Administrative Procedure Act

    Harvard argues that the freeze is a political payback for its right to manage its own curriculum and faculty ideology. They say the government wants to dictate what the university can teach and who sits in the classroom.

    Harvard’s Defense: “We’re on the Beat!”

    The university also reminded everyone that it’s been working hard to stop anti‑Semitic bullying. They admitted that Jewish and Israeli students were victims of nasty attacks following the Oct. 7th Hamas strike on Israel. In response, Harvard says it’s taken huge steps to make campus feel safe, fair, and welcoming for all:

    • Implemented new accountability procedures.
    • Clarified policies and enforced disciplinary actions.
    • Boosted programs that tackle bias, promote ideological diversity, and spark civil debate.
    • Hired staff to support these initiatives and help affected students.
    • Upgraded safety and security on campus.

    Meeting the Govt or Going the Other Way?

    Meanwhile, Harvard seems to be wobbling between defiance and compliance. On July 29, the institution said it would hand over employment forms for thousands of its staff after a DHS request. These Employment Eligibility Verification forms confirm each employee’s identity and authorization to work in the U.S., and the DHS’s Citizenship and Immigration Services manages them.

    So, is Harvard going to keep it in the black books, or is it about to hand over its workforce paper trail? Only time will tell.

    Takeaway

    Between massive funding cuts and a high‑stakes lawsuit, Harvard’s story is turning into one of the most talked‑about university‑government battles of the year. Will the Ivy League hold its ground, or will it buckle under federal pressure? Brace yourselves – because the drama has only just begun.

  • Eastern Florida State Baseball Sparks Record-Breaking Season with Best Start in 10+ Years – Space Coast Daily

    Eastern Florida State Baseball Sparks Record-Breaking Season with Best Start in 10+ Years – Space Coast Daily

    Titans will play Chipola College next

    Eastern Florida State Baseball Sparks Record-Breaking Season with Best Start in 10+ Years – Space Coast Daily

    Eastern Florida State College Titans Dominate the Panama City Beach Classic

    Basketball fans might expect a slam dunk, but baseball’s “Kings of the Field” made a splash this Friday, throwing out a 9‑0 shutout against Coastal Alabama Community College North at Publix Sports Park.

    First Inning: Six Runs Before the Drink

    • Kevin Smith initiates the action with a single.
    • He steals second, then third—laugh‑out‑laugh bases! Punch‑in the walk, chase the pitch, he scores the first run.
    • Tag‑team hero Bo Tabola walks, Jason Mack gets hit by a pitch, and Nick Paszt nails a double, pushing the score to four.
    • Run 5 arrives when Jeff Davis lines up an ace single.

    Pitching Powerhouse

    Owen Simmons threw six innings of high‑quality, float‑style no‑hit baseball. He allowed only two hits, walked none, and struck out six. When the bases tumbled up in the 5th, he calmly turned a double‑play to keep the score at 0‑0 for the rest of the game.

    Key Contributors

    • Jeff Davis went 2‑for‑4 with two RBI.
    • Brice Jackson also contributed two RBI.
    • Michael Benedict pitched a solid 7th inning, while the rest of the bullpen knocked out the remainder.

    Second Day: A Boiling Gator‑ish Ten‑Run 9‑0 Repeat

    The Titans’ momentum didn’t stop; on Saturday they again knocked out their opponents. 9‑0 again, 6‑0 overall, proving this is the best start in a decade for the program.

    Game Highlights

    • Kevin Smith takes the batting page: single, double steals, sprint onto the base and scores—ballpark canvas for the fans.
    • Bo Tabola’s walk in the 3rd got the ball rolling.
    • Ryan Cerrone makes the first grand slam of his life—takes the “no‑hit” drama up a notch.
    • Pitcher Nathan Hook throws a 4-inning shutout with a single, six strikeouts, one hit.
    • Jacob Goldman strengthens the mound for two more flawless innings; Landon Moore &kinda;…
    Extra Bases & Strategy
    • The Titans stole nine bases.
    • Smith had four; Tabola had three.
    • In the 7th inning, Ethan Askin delivers a two‑run single; Smith and Askin each rack up two hits.

    With the first two games of the classic now on the books, the Titans are ready to keep the boom booming at the 6‑0 mark as they gear up for their next matchup with Chipola College. Horns up, Titans—your power team is unstoppable!

    HOT OFF THE PRESS! January 27, 2025 Space Coast Daily News – Brevard County’s Best Newspaper

    Hot Off the Press! The Space Coast Daily News is Back in Action

    New Year’s Buzz for Brevard County

    12‑Jan‑2025: 3:07 PM – If you were hoping for a quiet start, you’ll want to grab the latest copy. The Space Coast Daily News just dropped yesterday’s edition, and it’s a roller‑coaster of local stories, rocket updates, and that feeling that your town’s gossip is now officially in print.

    What’s Inside the Fresh‑Printed Pages?

    • Satellite Launch Updates – Get the scoop on the week’s biggest space maneuvers.
    • Community Spotlight – Meet the entrepreneurs turning the moon into their backyard.
    • Public Schools – A look at the new curriculum, plus the famous “Rocket Science” class that’s making STEM teachers proud.
    • F&B Foodie Guide – New restaurants launching this month that taste as good as a launch pad sunrise.
    Readers’ Reactions

    We heard from folks saying:

    “I can’t fall asleep until I read the space section. It’s like having a periscope to the cosmos right in my phone!”

    • Regional Pride – Residents claim the paper’s coverage of local heroes is “more inspiring than any rocket launch.”
    • Family Fun – Parents appreciate the “Kid’s Corner” with puzzles and science facts.
    • Humor – A witty editorial that noted the sky seems to be the only place your headlines can go up—literally.
    How to Keep Up With the Rest of the Space Coast

    Want to stay in the loop? Grab a coffee, pick up a copy of the Space Coast Daily News, and stay tuned for the next blast of information about everything from petting zoos to orbital tech. It’s the newspaper that never stops launching ideas into your day—and sometimes into the stratosphere.

  • Flight Delayed? Why Toronto Pearson Airport Taxi Services Are the Best Backup Plan

    Flight Delayed? Why Toronto Pearson Airport Taxi Services Are the Best Backup Plan

    Flight delays are frustrating, especially when you are carrying heavy luggage or when you have to manage other things. The delay can be caused by weather conditions, some technical failures, but it will cause a serious disruption to any travel plans one may have. Travelers are left rushing to secure transport alternatives, and that is where taxi services outside of the airport serve as the best backup plan. The fact that a reliable and caring airport taxi service like Toronto Pearson Airport Taxi is only a few hours away brings about a sense of comfort in case you are flying out or to Toronto Pearson Airport. At times like this, when a reliable Toronto Pearson Airport Taxi is waiting to drive you safely to where you need to be, it can turn travel chaos into peace of mind.

    Effects of Flight Delays on your Travel Plans

    Waiting in an airport can be annoying, but it’s not the only issue a flight delay can mean. It includes missing an important business meeting or appointment, being stressed and unsure of future plans, having to cancel or adjust bookings at a hotel or other event, and having to pay an extra price to get last minute travel plans. Such experiences may involve any journey that becomes frustrating and stressful. But at least the airport taxi reservation will minimize such problems. You will not have to stress out trying to find last-minute transportation, as you will be able to maintain control over your travel plans by having a driver waiting to meet you whenever you land.

    Why Airport Taxi Services Are the Best Backup Plan

    24/7 Service for Any Travel Emergency

    Delays of flights may occur at any time of the day, and it might be impossible to use public transport or rideshare at late nights and off peak hours. Toronto Pearson Airport Taxi is available at any time of the day and night, meaning that you will have a dependable ride waiting no matter what time your flight arrives.

  • China Factory Activity Hits 16‑Month Low as Exports Collapse under Trump Tariffs

    China Factory Activity Hits 16‑Month Low as Exports Collapse under Trump Tariffs

    April’s Manufacturing Meltdown: China Struggles to Keep the Big Engine Running

    When China’s flagship manufacturing index dips below 50, it’s a sign that the economy’s gears are grinding. In April, the country’s official National Bureau of Statistics (NBS) manufacturing PMI plummeted to 49.0, a steep drop from 50.5 in March. This is the sharpest contraction we’ve seen since December 2023, and it’s sending red flags across the continent.

    Why the sudden slump? It mostly boils down to two heavy hitters:

    • US tariffs – a barrage that has pushed import costs sky‑high.
    • Weak demand back at home and abroad – factories are producing less and layoffs are creeping in.

    The news didn’t just sting the factory floor; it rippled through services and construction too. The non‑manufacturing PMI slipped to 50.4 from 50.8, missing forecasts and highlighting a pull‑back in both housing projects and retail.

    How This Slumps Into the Bigger Picture

    Even though the non‑manufacturing score sits just above the 50‑point line that separates growth from decline, the fact that it’s falling signals that the economic muscle is turning batchy. Analysts are already circling back to a classic narrative: China always has “stimulus around the corner,” yet it never actually materializes.

    Exploring the Consequences

    Decadent factories are at risk of closing, supply chains are tightening, and the labor market is facing a nasty uncertainty. The real question now is whether China can rally an effective policy package fast enough to tide over this crisis.

    What Investors Are Hearing

    Stock markets are tingling with worry. Export‑heavy companies are feeling the pinch, and even tech giants are snagging delays in production lines. If the stimulus doesn’t hit, we might see a rolling off‑the‑top of Alibaba, Tencent, and all those mid‑cap rides.

    Looking Ahead

    In the thick of trade tensions and battered manufacturing, any “just around the corner” stimulus is a reminder that the Chinese government’s art of patience has limits. The global economy watches closely—because what if the gears shift for good?

    Manufacturing Down‑Creep: Caixin PMI Slides in April

    In a twist that might make a factory floor feel like it’s in a slump, the unofficial Caixin manufacturing PMI dipped to 50.4 in April—waning from a more upbeat 51.2 in March.

    What This Means in Plain English

    • Numbers less than 50 often hint at a slowdown, so the economy might be taking a deep breath.
    • This drop could signal factories are hitting a little snag—think slower production or push‑back on new orders.
    • Keep an eye on the trend; a consistent decline might suggest growth needs a fresh set of ideas.

    China’s Manufacturing: A Real Slowdown, Not a Quick Fix

    Headline Takeaway: The latest National Bureau of Statistics (NBS) PMI for manufacturing dipped to 49.0 in April—down from 50.5 in March—and it’s the lowest glow since May 2023. A number below 50 means the sector’s still in contraction mode, and folks are feeling the pinch.

    What the Numbers Say (and Why It Matters)

    • Overall PMI: 49.0  (April) vs 50.5  (March)
    • Output: 49.8  (April) vs 52.6  (March)
    • New Orders: 49.2  (April) vs 51.8  (March)
    • Employment: 47.9  (April) vs 48.2  (March)
    • Supplier Delivery: 50.2  (April) vs 50.3  (March)

    When you zoom into details, you’ll notice textile and metal outputs slipping below the 50 mark this month. The trade story gets even hotter: the new export orders index fell to 44.7 (his lowest reading since December 2022) and imports slowed to 43.4. Prices and inventories are dancing back‑to‑back—raw materials are down to 47.0, finished goods to 47.3, and costs taking a dip to 47.0.

    Who’s Feeling the Heat?

    Size matters, and it does here:

    • Large & Medium firms: 49.2 & 48.8 respectively
    • Small firms: 48.7
    • Before: 51.2, 49.9, 49.6 respectively

    Essentially, the bigger the company, the steeper the slowdown—think of a big ship in an ice storm.

    Bottom Line

    This reads like a cautionary tale for China: while some officials believe the economy can weather a U.S. trade rattle, factories are still hunting out to get buyers overseas. In short, the domestic demand is still whimpering, and the factory scene is far from a bustling carnival.

    China’s Manufacturing Scene: A Quick Dip Amid Trade Turbulence

    Just after the National Bureau of Statistics (NBS) released its latest numbers, the Caixin Manufacturing Purchasing Managers Index (PMI) slipped to 50.4 in April from a solid 51.2 in March. The slide comes hand‑in‑hand with a noticeable drop in new export orders and an overall slowdown in factory activity.

    What the Sub‑Indices Are Saying

    • Output: Slight dip from 51.8 to 51.6, indicating production has muffled a little.
    • New Orders: Big slowdown—down from 52.1 to 50.5, especially sharp in exports (fell from 52.0 to 47.5). This is the lowest reading since July 2023.
    • Employment: Declined to 49.0 from 50.1, hinting at workforce contractions.
    • Price Pressure: Input prices ticked up to 49.7 (from 48.4) and output prices rose to 49.2 (from 49.1) – a subtle sign of deflation creeping in.

    Companies point out that increased competition and less demand for raw inputs have pushed down production costs. Smart firms offset these savings by passing cheaper prices onto customers.

    Non‑Manufacturing PMI: A Steady Drag Down

    The services and construction fine‑print also slid in April.

    • Overall non‑manufacturing PMI fell to 50.4 from 50.8.
    • Services PMI: A modest drop to 50.1.
    • Highlighted sectors: Air transport, telecom, insurance, and TV & satellite services stayed above 55—so they’re still doing okay.
    • Water transport and capital market services dipped below 50.
    • Construction PMI: Went down to 51.9 (from 53.4), but the infrastructure sub‑PMI climbed to 60.9, showing a silver lining in that niche.

    Why This All Matters

    Manufacturers had front‑loaded shipments to dodge the new Washington tariffs, only to find the strategy stalled by the tariffs’ arrival. This has put more pressure on policymakers, who’ve been mostly “talking” rather than “doing.”

    Capital Economics’ Zichun Huang warns that the PMI drop probably overstates tariff impact because “negative sentiment” can skew the data. Still, he notes that the economy is feeling the heat as foreign demand cools. Even with fiscal support, Huang estimates the economy will grow just 3.5% this year.

    Huang adds that the new export orders index has fallen back to its lowest level since April 2012, not counting COVID‑19 disruptions. Trump’s 145% tariff decision comes at a tough time: China is battling deflation from sluggish growth and a sticky property crisis. Exports have been the lifeline for its post‑pandemic recovery, but Beijing is now trying to boost domestic demand.

    NBS statistician Zhao Qinghe attributes the downturn to “sharp changes in China’s external environment.”

    Currency Alert

    The yuan edged lower against the dollar after the data, hinting early damage from the tariff announcement.

    Future Outlook

    Although China has denied seeking a trade truce, it’s betting that Washington will make the first move. Still, ongoing downturn could force Beijing’s hand sooner.

    Wang Qing, chief macro analyst at Oriental Jincheng, predicts the manufacturing PMI will contract in May but might hover near 49.5 thanks to stable growth policies. He suggests cutting interest rates and reserve ratios may become necessary.

    On Monday, a China state planner hinted that the National Development and Reform Commission (NDRC) will roll out new policies in Q2. Meanwhile, the Communist Party’s Politburo pledged support for firms hit hardest by the tariffs. Despite worries of a second trade war with the U.S., NDRC’s Zhao Chenxin remains confident that China can hit its 2025 growth target of about 5%.

    In sum, global disputes have nudged China’s economy into a careful balancing act: keep exports flowing while waking up domestic demand—a challenge that’s put a new spotlight on manufacturing, services, and construction alike.

  • MJ Baker Steps Down After Eight Years at Eastern Florida State College; Coach’s Legacy Revered on Space Coast

    MJ Baker Steps Down After Eight Years at Eastern Florida State College; Coach’s Legacy Revered on Space Coast

    finished with 183 wins, won 76.8 percent of games

    MJ Baker Steps Down After Eight Years at Eastern Florida State College; Coach’s Legacy Revered on Space Coast

    MJ Baker’s Next Big Adventure: Moving from FL to KS

    From the sunny courts of Eastern Florida to the wind‑blown plains of Kansas, coach MJ Baker is swapping the orange‑and‑black jerseys for the blue‑and‑gold of Emporia State. After eight unforgettable seasons with the Titans, she’s stepping into a brand‑new role as the head woman’s basketball coach at Emporia State University.

    A Quick Look at Her Time with the Titans

    • 183 wins out of 239 games – an impressive 76.8%
    • Guided the team to the NJCAA Division I Women’s National Championship Tournament three times
    • Built a program that felt like home to everyone involved

    Why She Says It Was a Dream

    “Serving as the head coach of the women’s basketball program at EFSC has been one of the greatest honors of my life,” Baker tells us. “I’m deeply thankful to Athletic Director Jeff Carr and President Jim Richey for believing in me and for giving me the chance to grow within such a stellar athletic department.”

    She’s Not Done Yet

    With her newfound enthusiasm, Baker says, “I’m ready to bring the same energy, passion, and game‑plan into the Nebraskan locker rooms. Kansas may be the perfect place to keep the Titan spirit alive while tackling fresh challenges.”

    What Emporia State Can Expect
    • Play‑like, data‑driven coaching style
    • A commitment to building team culture
    • Increasing fan engagement and community outreach

    Here’s to the next level of hoops excitement—see you at the court, Mayor Jane!

    MJ Baker Scoops Up a New Job: From Florida to Kansas Courts

    In a scoop that’d make any basketball fan swoon, MJ Baker has swapped sunshine for prairie wind as the new head coach of the women’s basketball team at Emporia State University in Kansas. Fresh off a historic win in 2023—when her EFSC squad snagged the FCSAA Region 8 Championship and crashed into the national Final Four—Baker is ready to lace up her boots for a fresh chapter.

    Highlights While Leading the EFSC Charge

    • Three conference titles under her belt.
    • A mind‑blowing stretch of 47 straight conference victories over five seasons.
    • Four consecutive years ranked in the national spotlight.

    Why She’s Leaving, and What She’s Bringing

    “Eastern Florida gave me memories, relationships, and life lessons that will stay with me forever,” Baker said, eyes gleaming with the weight of the decision. “From the players who gave everything on the court, to the staff who stood beside me every step, and the community that always showed up with pride and passion—this place feels like home.”

    She added, “I’m honored and humbled to pick up this role in Emporia State. Gratitude to President Hush, Athletics Director David Spafford, and Senior Associate AD Steve Roadcap for giving me this shot. My family and I can’t wait for the next adventure. We’re excited to join the Emporia State community—bring on the basketball, bring on the prairie!”

    What the Kansas Crowd Can Expect

    Expect a blend of disciplined play, charismatic coaching, and a sprinkle of that Florida sunshine—because why should the grass always stay green in Kansas? Baker promises to bring her trademark “win‑first, vibe‑later” approach to the Cyclones, aiming to turn every game into an electrifying showdown.

    MJ Baker: From Sunny Florida to the Heart of Kansas

    MJ Baker is moving on—she’s taken the reins as the women’s basketball coach at Emporia State University, a Division II program in Kansas. It’s a big shift, but the former Eastern Florida State College (EFSC) head coach is thrilled for her next adventure.

    Leaving a Legacy in the Sunshine State

    Over seven seasons, Baker turned EFSC’s home court into a fortress: a staggering 63‑9 record and a 43‑game winning streak that made the team a real powerhouse. She also produced four All‑American players and several academic stand‑outs—proof that hard work can pay off on both the court and the books.

    Honors That Shine Beyond the Scoreboard

    • Named Fellowship of Christian Athletes Heart of a Coach Award recipient.
    • Honored during the FCA meeting at the NCAA Division I Final Four.
    • Received plenty of praise for her coaching style, leadership, and commitment to student‑athletes.

    Mixed Feelings from EFSC

    EFSC’s Associate Vice President of Athletics, Jeff Carr, summed it up: “We’re sad to see MJ go, but she’s headed to a great opportunity with her family. We wish her all the best and set a high bar for anyone who follows.”

    What’s Next for Emporia State?

    If you’re familiar with Emporia State, you know it’s a solid Division II program that earned 10 victories last season and has appeared in the NCAA Central Regional Tournament three times in the last seven years. With Baker at the helm, the Buckeyes hope to bring that same tenacity—maybe even a few dynasties—without the long‑hot streaks she left behind in Florida.

    Final Thoughts

    Coaches move; talent stays; and the game never stops. MJ Baker’s journey from EFSC’s sunny courts to the heartland is a reminder that, no matter where you call home, the love of the sport keeps people grounded—and keeps fans happy with hopeful stories for the future.

    HOT OFF THE PRESS! April 14, 2025 Space Coast Daily News – Brevard County’s Best Newspaper

    Just Dropped: The Latest Issue of Space Coast Daily News

    Hot off the press! Today, on April 14, 2025, the Space Coast Daily News—Brevard County’s standout newspaper—has delivered a brand‑new edition packed with stories that are as thrilling as a launch day and as timely as your morning coffee.

    Why You Should Grab This Issue

    • Space Updates – From the newest rocket launches to cutting‑edge research at the Kennedy Space Center, get the science facts that keep the cosmos in your backyard.
    • Local Spotlight – Meet the community heroes who are steering Brevard County toward a brighter future—both in the classroom and on the streets.
    • Weekend Vibes – A curated list of must‑visit events, from farmers’ markets to the annual fishing derby, so you can make the most of the sunshine.
    • Local Food Scene – Get the scoop on the freshest eats in town, featuring a quirky review of the new taco joint that’s already making waves.

    Inside the Stories

    1⃣ “Rocket Science for the Rest of Us” – Demystifying the latest lunar mission, this feature explains how the tech behind the launch will influence agriculture, medicine, and more.

    2⃣ “Brevard’s Green Revolution” – Dive into the county’s ambitious sustainability plans and how local businesses are turning waste into wealth.

    3⃣ “Laughter in the Library” – A light‑hearted take on the new community book club that’s fostering lifelong learning, one joke at a time.

    Quick Take

    “The Space Coast Daily News stays committed to delivering both the heavy science and the lighthearted local flavor,” says editor Sarah Martinez. “Our goal? To make you feel like you’re part of the story.”

    Grab Your Copy

    Head to your local newsstand or visit the online portal for a digital edition. The issue is also available in audio format for those who prefer to listen while commuting.

    Ready to stay ahead of the curve? Your next hot article awaits inside this boundless, glossy page. Happy reading!

  • Eastern Florida State College Softball Smashes Records on Opening Day – January 28, Space Coast Daily

    Eastern Florida State College Softball Smashes Records on Opening Day – January 28, Space Coast Daily

    25 runs is now the record for the Titans

    EFSC Softball Shines in a Record‑Setting Home Opener

    Yesterday, the Eastern Florida State College softball squad stepped onto the field with a roar that echoed all the way to the U.S. Navy base. In a game that put the EFSC Eagles on the map, they faced off against FCSJ (Florida State College at Jacksonville) and left fans buzzing with excitement.

    The Big Day

    • Field of Dreams: The home turf was decked out for a night of baseball greatness, complete with bright lights and a cheering crowd ready for a showdown.
    • Lightning Fast: The Eagles’ pitchers blew through batters at strike‑rate speeds that left the audience sprinting for the next opportunity.
    • Batter Up: Players hit claws‑the‑sky home runs, making the scoreboard a colorful testament to their talent.

    Key Moments

    From the start, the action was electric. The first inning saw an unexpected triple that set the tone, followed by a swift inning that added several runs to the score. The coaching staff tossed in strategic plays that kept the opposing team on their toes.

    Why It Matters

    These games do more than bring points to the record books. They pull together students, alumni, and local fans in one shared experience—sparking school pride and setting the stage for future championships.

    Watch the Highlights

    Catch the full replay and relive the moments that made the evening unforgettable on the EFSC YouTube channel. Whether you’re a die‑hard fan or just looking for some good sports drama, this game is a must‑watch.

    Title Shined: Titans Smash the Opponents with Record‑Tossing Wins

    Game 1 – An 11‑3 Sweet‑Victory

    • Avery Velazquez dominated the mound, letting the Florida State College at Jacksonville hit only three times in the opening inning.
    • After that rough start, Avery “tamed” the ball for the next five innings, keeping the opposition at bay.
    • The Titan offense lit up the diamond, turning a steady 11‑0 run spark into 11‑3 – a clean‑cut win that set a seasonal tone.

    Game 2 – A 25‑Run Extravaganza

    • The Titans delivered a whopping 13 runs in a single inning – a career‑record hit that rattled the fan club.
    • That same inning set the stage for a total of 25 runs, the highest score ever by the team.
    • The scoreboard told a simple story: the Titans were unstoppable, while the Manta Rays (or the opponent) struggled to keep up.

    Key Players Lighting Up the Field

    • Ashely Corazzini started the action with an infield single, sparking the innings that followed.
    • When Martha Jones swung a pitch she couldn’t see, she turned it into an inside‑the‑park slam, making it feel like a home‑run giants hit from the outfield.
    • Back‑to‑back doubles from Kayla Fanning and Jessica Camacho helped pad the lead, turning the scoreboard into a see‑see of the Titans’ dominance.
    • With the game winding down, Corazzini again opened the inning and finished it off with a nice, solid run to seal the victory.

    Fans left the field buzzing with the Titans’ fireworks display – a day that will linger in the annals of the Eastern Florida State College softball lore.

    Eastern Florida State College Softball Smashes Records on Opening Day – January 28, Space Coast Daily

    EFSC Softball Strikes the Big Time in Home Opener

    The Southernmost Titans rolled into their first home game of the season on Tuesday and left everyone in the stands stunned. It wasn’t just a run ball – it was a record-setting explosion of talent that made the score board look like a fireworks show.

    Game 1: A Quickfire Blast

    Corazzini chased three hits like a cat chasing a laser pointer, while Velazquez fronted the mound and shipped four batters for a victory.

    Game 2: The Titans Take the Crown

    • First Inning: Five players walked to the plate, four scored, and the Titans cruised to a 4-0 advantage.
    • Second Inning: The real fireworks went off – 18 batters faced the ball and 13 runs scrolled onto the board. Six players (Isabel Otero, Aricelis Jimenez, Corazzini, Emma George, Ashley Greiser, and Camacho) each bragged two runs, making the scoreboard look like a roster for a record book.
    • In this inning alone, the team nabbed five hits, moved five ahead with walks, and took a handful of pitches (four) as contacts. The bench was glowing!
    • Fourth Inning: With the score 17-6, the game turned into a run riot. 12 players topped the listings, and the Titans slammed another eight runs, bringing the total to a mind‑boggling 25‑6.

    Otero shone with four hits and four runs, Greiser smashed a perfect 3-for-3, and Luci Walters steered the charge into a win.

    Looking Ahead

    The team will face St. Johns River next Tuesday afternoon, lighting up the doubleheader at 2 p.m. The EFSC Titans YouTube page streams live, and the courts are free for anyone who wants to witness the next chapter in the Titans’ magical journey.

    HOT OFF THE PRESS! January 27, 2025 Space Coast Daily News – Brevard County’s Best Newspaper

    Breaking News: Space Coast Daily News Drops Fire‑Hot Edition!

    January 27, 2025 – The Epic Press Sprint

    Hold on to your space helmets, Brevard County! Yesterday, the Space Coast Daily News rolled out a brand‑new issue that’s got everyone buzzing. Think of it as the ultimate “press jump‑start” for anyone living in or visiting our sunny, rocket‑heavy region.

    • Founders’ Story – A behind‑the‑scenes scoop on how the paper’s editors got their cosmos‑ready pencils humming.
    • Latest Space Missions – Quick snippets on the newest launches, complete with real‑time launch countdowns and a cheeky “rocket‑fuel” meme fighter.
    • Local Shout‑outs – Spotlight on the coolest comet‑coworkers, coffee‑shop astronauts, and the suburban rock stars who keep the community alive.
    • Humor & Heart – A special section titled “Space‑Tic Laughter” that pairs a quirky star fact with a heartfelt reflection on coexistence with our celestial neighbors.

    The cover, which features a dramatic shoot‑through of a rockets launch, is a testament to energetic journalism. It’s not just about the news; it’s about celebrating how our community thrums with possibility.

    So grab your copy, whether you’re knee‑deep in meteor dust or lounging on a beach—this edition is tailored just for you.

    Remember: every page is a portal to adventure, and every word lights up the sky of our shared story.

  • Rob Kardashian Still Struggling With Love, Says Sources

    Rob Kardashian Still Struggling With Love, Says Sources

    Rob Kardashian’s Dating Dilemma (and Why He’s Stubbornly Chill)

    After the 2017 split from his baby‑mama Blac Chyna, Rob Kardashian (38) has stayed away from serious relationships, and insiders say he’s terrified to let his heart open again.

    Why the Love Blues Keep Coming

    Pattern of heartbreak – Rob’s been robbed of love more times than a broken fan tape set.

    • Every time he trusts, someone pulls the rug from under him.
    • He’s gone into “protection mode,” keeping everyone at arm’s length.
    • Despite this, friends and family are pleading: “Try again, buddy!”

    He’s not a Monastic, but He’s Drawing the Line

    He’s not some monk—there are plenty of women around. The real story? He simply doesn’t want to get hurt again, so he keeps his distance.

    A Quiet, Sweet Heart Beside the Drama

    In the past, Rob was the “sweetie” kid—always dreaming of a girlfriend and cracking jokes with devotion.

    • He loved to be the “heartthrob” of the scene.
    • Now he’s become a tough‑cookie by default.
    So, What’s Next?

    Maybe it’s time for Rob to slow back into the dating world—one small step at a time. After all, let’s give him a chance to love without the fear of heartbreak. Let’s keep the journey funny—and keep our hearts open too.

    Rob Kardashian Still Struggling With Love, Says Sources

    Khloe Kardashian Gets a Big Smile for Rob’s Freedom

    While the drama in the Kardashian clan keeps fans awake at night, one tiny sprinkle of sunshine came from Khloé Kardashian. She’s thrilled to see her cousin, Rob, finally stepping out of the shadows and living his life the way he deserves. After years of hiding behind a wall of whispers and worries, the change feels like an MVP in a city that’s always looking for a new superstar.

    Rob’s Inner Battle

    • He’s got a grim self‑image, which fuels a surge of fear about getting rejected.
    • Because of that, he’s careful—almost to the point of hesitation.
    • Ironically, the very sister who’s stuck in the same “red‑pipe” situation, Khloé, is the one who’s nudging him to open up. Think of her as the trainer that keeps whacking him with gentle hurdles.

    In short, the family’s tangled romance might still have some knots, but it’s clear Khloé is cheering on the one who takes the first step to shine.

    Rob & Chyna: A Quick‑Hook Story

    Rob’s love saga extends beyond the Kardashian universe. A quick recap of his whirlwind romance with Chyna:

    • January 2016 – The first glimmers of romance appear.
    • April 2016 – They officially tie the knot with an engagement.
    • May 2016 – Chyna shows she’s pregnant with their first child together.
    • November 2016 – The joy-packed family welcomes their daughter Dream.
    • February 2017 – The couple calls off their wedding plans, leaving fans with a few extra plot twists.

    True love, like surfing a rolling wave, has its al upside and downward turns. And just like a good surf trick, the adventure’s back to the tide whenever they choose to dive again.

    Rob Kardashian Still Struggling With Love, Says Sources

    Rob Kardashian Shows a Candid Side for Dream

    After a whirlwind breakup and fans’ eye‑rolling on Keeping Up with the Kardashians, the former Kim-Ned Kardashian found a way to keep the spotlight off his own little stage.

    Quiet Life After the Public Drama

    When the family’s long‑running show wrapped up in 2021, Rob chose to step back from the cameras and focus on hiding behind a “tacit privacy” badge. Even the fresh Hulu premiere, The Kardashians, let him sit out the 2022 lineup, proving you can still grow up even when you’re a beloved reality star.

    ‘A Cozy DIY Man’ with Dream

    Not long after the big E! exit, In Touch reported that Rob keeps himself busy chasing the best moments—mostly by building forts with his daughter and grabbing iced coffee with Khloé.

    Current Rumors From →2024
    • According to an anonymous insider, Rob “lives for his little girl, Dream.”
    • She’s the “absolute center” of his world, playing tag either in his backyard or in Khloé’s living room.
    • Kids are ready to turn his heart into a meme, so you’ll get endless adorable snaps.

    Remember, kiddo: there’s no glamour in “family life” except the sweet giggles and spit‑never‑ending ice‑cream feasts.

    GettyImages-535064684-Rob-Kardashian-Hasnt-Had-‘Good-Luck-in-the-Love-Department-He-Cant-‘Begin-to-Trust-Anyone

    Rob Kardashian’s Gloomy Public Life Epidemic

    Rob Kardashian is reportedly terrified of ever stepping out of the shadows. After years of paparazzi zooming in and fans gasping, the star feels like a ghost in a spotlight—every step could trigger a flashbulb frenzy.

    Why the Fear? The Inside Scoop

    • Constant Stalking: Every café and street corner has become a potential photo shoot.
    • Social Media Roulette: One wrong post could spark a viral tongue‑in‑cheek chain.
    • Docu‑Drama Fallout: Past judging moments led to tangible life‑changing paparazzi pressure.

    What Can He Do? A Quick Survival Guide

    Think of strides as self‑care steps: a discreet hoodie, a cap, and an intentional route playlist. Keep the drama on the silver screen, not the street.

    Celebrity Crossword 216

    Khloé Kardashian Gives a Heartfelt Shout‑Out to Her Brother Rob

    When it comes to family drama, Khloé Kardashian has always been the one to spill the tea. In a candid interview with Bustle on October 4, 2024, she opened up about the bond she shares with her brother Rob Kardashian, hinting that he’s still off the radar for any big “whats‑next” headlines.

    “Family First”

    • Khloé gushes about loving all her siblings, but she says the connection is strongest with Rob.
    • She’s got a personal “magical link” that lets her feel what he’s feeling, especially when he’s faced with the pressures of fame.

    Rob’s Real‑World Struggles

    Rob has been living a quiet, no‑glam life lately, and Khloé’s words underline a few key challenges:

    1. Keeping a Low Profile – Rob wants his life out of the spotlight and is tired of people asking personal questions.
    2. Feeling “Not Enough” – He’s battled with feeling like he’s not quick enough, not perfect enough, or simply not tall enough to fit the label “normal.”
    3. Dealing With Judgment – Even the way he looks gets criticism; Rob’s been on the receiving end of unsolicited commentary about his appearance.

    Khloé summed it up with a laugh and a hint of sympathy: “I feel so deeply what he feels—whether it’s the struggles, the desire to be out of the public eye, or the sense of being judged.”

    What This Means for Fans

    While fans shouldn’t expect a new “Rob” episode in the near future, Khloé’s support keeps his story alive in the family’s narrative. If you’re a Kardashian loyalist, that’s something worth cheering for—the love remains strong, even if the buzz isn’t.

  • Upselling and Cross-Selling:  Maximising your business’s revenue and profits

    Upselling and Cross-Selling:  Maximising your business’s revenue and profits

    One of the most effective ways to increase your business’s revenue and profits is to upsell and cross-sell to your customers.

    Whilst lots of businesses claim to understand the upsell and cross-sell approach, many don’t actually do it as a consistent and planned activity, it’s something that happens sporadically or not at all.  The result is a missed opportunity to increase your business’s revenue and profits.
    So if you would like to check you’re doing all you can to take advantage of the upsell and cross-sell opportunities available to you, here’s some tips to help you establish a plan of activity.

    Upselling v cross-selling: What’s the difference?

    The first thing to clarify is that upsell and cross-sell are two completely different sales tactics.  This is great news because it means that you can both upsell and cross-sell to a customer at the same time, it’s not a case of either or.  The difference between the two is this,
    Upselling is encouraging the purchase of anything that would make the primary purchase higher in price, for example,

    Upselling an increase in a life insurance policy from £500k cover to £1m cover, thereby requiring a higher premium
    Upselling an increase in a Business Communications Data circuit from 40GB to 100GB, thereby increasing the rental cost
    Upselling a MacBook Pro 13”, 128GB at £1,299 to a MacBook Pro 13” 256BGB at £1,499, thereby increasing the sale by £200.

    Cross-selling
    is encouraging the purchase of anything in conjunction with the primary purchase, for example,

    Cross-selling a Home Insurance policy to the person we upsold the Life Insurance policy to
    Cross-selling a Unified Communications System to the company we upsold the 100GB Data circuit to
    Cross-selling a carry case to the person we upsold the MacBook Pro to.

    So if you didn’t know before, now you know the difference between the upselling and cross-selling.

    Why is establishing an upsell and cross-sell sales plan so important?

    There are quite a few reasons why you should put some thought and effort into establishing an upsell and cross-sell plan, these include,

    It’s between 5 to 25 times more expensive to find and sell to new customers than to sell to existing ones;[1] So upselling and cross-selling to existing customers is highly profitable
    For rental and subscription businesses, upselling and cross-selling plays a significant role in reducing churn, by displacing competitor products and services with your own
    As long as the customer is happy, upselling and cross-selling builds customer loyalty and increases customer lifetime value
    Both upsell and cross-sell can be initiated and executed at any point of the customer lifecycle.

    At this stage, (before you read further) have a think about how upselling and cross-selling might apply to your product or service.  What would your businesses upsell and cross-sell opportunities be?  Once you have one or two, read on and keep them in mind as we go through the points below.

    What do I need to put in place to start a successful upsell and cross-sell plan?

    There are a number of wider sales effectiveness areas that will contribute to a successful upsell and cross-sell plan.  These extend (but are not limited) to sales organisational design, sale skills competency, account planning methodology, product knowledge, reward plans and sales processes.  For today, we will imagine you have all those areas nailed and we’ll concentrate solely on the six areas directly connected to the upsell and cross-sell plan, which are,

    For new sales enquiries, don’t be an order taker, be curious: When a customer expresses an interest or wants to buy your product or service, don’t just take their order, ask them some questions, here’s some examples,

    What do they intend to use it for?
    Have they used something similar before?
    What did they like the most about their previous product or service?
    Is it for them, or is it for someone else?

    This will not only allow you to build a picture of whether or not the customer is suitable to be upsold and/or cross-sold, it also shows them you are taking a genuine interest in them, which they will appreciate.
    For example, if we ask the person buying the MacBook “will you be travelling with it?” and they say yes, we should be cross-selling the carry case.  If they say no, it would be hard to justify the extra spend, it’s as simple as that.

    For existing customers create an upsell and cross-sell target list: Compile a list of your existing customers and map out which products/service you have sold them and which you have not.  For organisations selling high value or complex products, this information should form part of your Account Plans and already be a day-to-day activity (known as “white space mapping’).

    An interesting point here is that trying to upsell and cross-sell to existing customers is a great way to find out whether they are happy customers (who are delighted to hear from you)) or unhappy customers (who would rather not deal with you again).  If they are unhappy, you won’t be able to sell to them, but at least you will know they’re unhappy and get a chance to do something about it.

    Don’t presume the customer knows your full range of products: It’s often the case (in my experience) that customers can associate your organisation with a single product, this could be something they’ve bought from you before or a product service you are best known for.

    This may be because nobody from your organisation has ever tried to cross-sell them to another product or service.  So the reason they don’t buy more than one product from you is that they don’t know or associate you with any other products.  It’s your job to correct this situation, if you are relying on them to learn your full product portfolio, you’ll be in for a long wait.

    Know how to match your product to their requirement: If you don’t understand (in detail) the product you are selling, you won’t be able to match the added investment of the upsell or cross-sell to the benefit the customer will receive from it.  This is called features and benefits selling; the more you know about a product or service, the more able you are to make the connection between what it can do and what the customer needs.

    Ask yourself, how often have you decided to buy from someone because they knew what they were talking about and decided not to buy from someone who didn’t?  Features and benefits selling, (the discipline of understanding everything about your product, service and its capabilities) is becoming something of a lost art, again a subject for another day.

    Sell the value of the differential

    If I cross-sell you the carry case for the MacBook you have just bought from me, I am asking you to pay an extra £75, it’s a small amount to pay to ensure,

    You’re £1,500 investment in the MacBook is protected
    That there’s less chance of you having to pay to repair a cracked screen
    That there’s less chance you have to be without it due to it being repaired
    That it always looks good when you use it in front of customers, for presentations and meetings.

    Any of the above could cost much more than £75, so isn’t buying that carry case worth it?

    Be Honest: As mentioned earlier, you can’t implement an upsell and cross-sell plan to an unhappy customer, they want to see the back of you, not give you more of their money.  It’s equally as important that you don’t turn a happy customer into  an unhappy one by upselling and/or cross-selling them stuff they don’t need and that will not be of value to them.

    So upselling and cross-selling only works if you know your products, can match them to your customer’s requirements and have the integrity not to try sell the wrong thing in pursuit of a quick sale.  This also includes knowing when to inform someone that your product/service might not actually be what they need.  Remember, a lifetime of value from a happy customer is always worth more than a single sale.
    (Note: Sales reward and commission plans have a huge part to play here, but (again) that’s a subject for an article of its own on another day).

    Final Word

    If you do all of this already, well done, you’re maximising your revenue and profits, you’re also probably taking a lot of business that may well have gone to your competitors.
    If you’re not doing all of this, consider putting it in place, you may be surprised at the results.