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  • Tesla shareholders to vote on investing in Musk's AI startup xAI

    Tesla shareholders to vote on investing in Musk's AI startup xAI

    Tesla shareholders will soon vote whether to let the electric vehicle maker invest in Elon Musk’s AI startup xAI, a proposal pitched as a way to strengthen Tesla’s ambitions in AI, robotics, and energy. 

    Listed in Tesla’s proxy statement alongside a company-backed push to raise Musk’s 10-year pay package to $1 trillion, the proposal comes from Stephen Hawk, a Florida shareholder with a $2,000 stake of common stock. His supporting statement reads:

    Tesla’s integration of Grok into its vehicles demonstrates the tangible benefits of collaboration with xAI. As Tesla pivots toward AI-driven technologies, including Full Self-Driving and robotics, a strategic investment in xAI would secure access to advanced AI capabilities, enhance product innovation, and drive shareholder value. 

    The board, which often suggests investors vote against shareholder proposals, is neutral on this one.  

    If Tesla does end up investing in xAI, it would be the second of Musk’s companies to do so. SpaceX, Musk’s aerospace company, has committed to investing $2 billion in xAI as part of a $5 billion equity raise. Analysts have speculated that SpaceX’s involvement in xAI could signal the AI firm is having trouble raising from outside investors. (Musk also merged X, the company formerly known as Twitter, with xAI earlier this year.)

    Some Tesla shareholders have argued that xAI is a rival to Tesla, since Musk has often described his EV company as an AI company. Last year, shareholders sued Musk and the company for allowing Musk to start a rival AI firm, but the case was dismissed.

    Hawk’s proposal comes as Tesla grapples with weakening EV sales and a lackluster robotaxi rollout. The company has attempted to direct investor attention away from those headwinds and toward Tesla’s AI efforts, which center on testing and deploying autonomous vehicles and Optimus, its humanoid robot. 

    Musk has argued that he requires more of a controlling stake in Tesla to lead the company’s AI efforts, rather than get distracted by his other AI company. Alongside the proposal to invest in xAI, shareholders will vote on a Tesla-backed 10-year compensation plan for Musk that could give him more than 25% control. 

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    The filing comes as Tesla continues to appeal a Delaware judge’s decision to strike down Musk’s earlier $56 billion pay package. The new plan would tie Musk’s compensation to ambitious benchmarks, including boosting Tesla’s market value from about $1 trillion today to more than $8 trillion.

    “Tesla’s not going to get to $8 trillion market cap based on FSD and robotaxi. To get to that $8 trillion, you kind of need xAI,” Gene Munster, managing partner at Deepwater Asset Management, told TechCrunch. “We’re talking numbers that have historically been inconceivable. To get to those, we need things to happen that are inconceivable right now. And one of them is humanoid robots everywhere; that’s probably the biggest lever.”

    The investor noted that xAI could help Tesla reach that market cap in several ways.

    “Just the excitement around xAI and Tesla together is going to move Tesla’s valuation higher,” he said, adding that potential returns from that investment and access to xAI’s resources, like compute, could help boost shareholder value and Tesla’s own AI ambitions.

    Tesla’s shareholder vote is scheduled for November 6 at 3 p.m. central time at Tesla’s Gigafactory Texas, and will stream live here. 

  • Mirror founder Brynn Putnam to unveil her new startup at Disrupt 2025

    Mirror founder Brynn Putnam to unveil her new startup at Disrupt 2025

    Seven years after unveiling Mirror at TechCrunch Disrupt 2018, Brynn Putnam is returning to the stage where it all began. The serial entrepreneur who turned a fitness concept into a $500 million acquisition by Lululemon will debut her latest venture at TechCrunch Disrupt 2025 at San Francisco’s Moscone West in October.TechCrunch Disrupt 2025 Brynn PutnamPutnam’s path from that breakthrough Disrupt moment to today is a story of very smart timing. Mirror, the connected fitness device that brought boutique workout classes into homes, launched just as the pandemic created unprecedented demand for home fitness solutions. The timing proved so prescient that Lululemon acquired the company for $500 million just two years after its Disrupt debut.

    Now Putnam is betting on another cultural shift — the growing desire to disconnect from screens and reconnect with family and friends in person. Her new company, still operating in stealth mode, is developing consumer gaming hardware designed to bring people face-to-face rather than isolate them behind individual devices.

    “We’re about to enter a golden age of hardware,” Putnam recently told TechCrunch at one of its investor-focused StrictlyVC evenings, pointing to the convergence of mature display technologies, affordable components, and AI capabilities that make new types of interactive devices possible.Image Credits:TechCrunch

    The new venture represents a shift in priorities for Putnam. Where Mirror was about individual performance and self-improvement, her latest project focuses on shared experiences and strengthening relationships. She describes it as using technology not as the primary experience but as an enabler for better human connections.

    Drawing inspiration from Nintendo’s philosophy of using “withered technology with lateral thinking” — mature, affordable components combined with innovative experiences — Putnam is following the playbook that made Mirror successful. Rather than pushing technological boundaries, though, she’s focusing on creating compelling user experiences with proven hardware.

    The gaming space represents a natural next step for Putnam, who built her reputation on understanding how tech can motivate behavior change. Her boutique fitness studios taught her how to create engaging group experiences, lessons she applied to Mirror’s virtual classes and now to gaming scenarios that encourage face-to-face interaction.

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    Tech and VC heavyweights join the Disrupt 2025 agenda

    Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise.

    Tech and VC heavyweights join the Disrupt 2025 agenda

    Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise.

    San Francisco
    |
    October 27-29, 2025

    REGISTER NOW

    Lerer Hippeau, the venture firm that led Mirror’s $3 million seed round, has already participated in a highly competitive funding round for Putnam’s new company, signaling strong investor confidence in her ability to identify and capitalize on consumer trends.

    The timing also aligns with a broader resurgence in consumer hardware investing. After years of focus on enterprise software and AI infrastructure, investors are showing renewed interest in consumer-facing hardware that can leverage AI and mature component ecosystems to create new categories of devices.

    Putnam’s appearance at Disrupt 2025 comes as TechCrunch celebrates its 20th anniversary, and attendees can be assured we’re bringing together the biggest names in tech to share insights on the future of innovation.

    Meanwhile, for entrepreneurs and investors watching consumer tech trends, Putnam’s return to the Disrupt Stage will provide a chance to see how one of the category’s most successful recent founders is positioning for the next wave of innovation. Don’t miss it. Register now for Disrupt 2025 to see what Brynn Putnam unveils next.

    The tech epicenter of the year runs October 27-29 at San Francisco’s Moscone Center.

    For an Investor Pass that includes access to the StrictlyVC event at Disrupt — plus exclusive perks — click here to learn more and secure yours.Disrupt 2024 Main StageImage Credits:Kimberly White / Getty Images