Threads Breaks 400 Million MAU Record
Meta’s newest social juggernaut, Threads, is smashing record after record. According to Instagram boss Adam Mosseri, the platform has just crossed the 400‑million‑monthly‑active‑users milestone.
“From a crazy idea to the real deal”
- Mo tyres: “We started it as a wild, Twitter‑inspired experiment.”
- Now: “It’s become a place where real voices collide.”
- Big shout‑out to the community for turning Threads into the platform it is.
- More fun ahead—it’s just the beginning.
Quarterly Quantum Leap
In the last six months, Threads added a scorching 50 million new monthly users. This triumph follows Mark Zuckerberg’s announcement in late April that the app had already topped 350 million MAUs.
X’s Tale
Meanwhile, X (formerly Twitter) still packs more than 600 million MAUs, a figure once proudly delivered by former CEO Linda Yaccarino.
Daily Numbers: Mobile vs. Web
- Mobile: Threads is neck‑and‑neck with X. In June 2025, Threads logged 115 million daily active users on iOS and Android—a 127.8 % jump from last year.
- X’s mobile count was 132 million, though it slid 15.2 % YoY.
- Web visits differ dramatically: X enjoys 145.8 million daily global web visits, while Threads trails with 6.9 million.
Fresh Features Fuel Growth
Threads hasn’t just grown in numbers—it’s beefed up its feature set: direct messages, fediverse hops, custom feeds, AI tweaks, and more.
Short answer: Threads is riding a hot, social media rocket, and the journey’s just started.