Rawlings to install permanent glass-enclosed tent at the USSSA Space Coast Complex in Viera
USSSA & Rawlings Team Up For a Long‑Term Ball Game (Till 2028)
Think of it as a sports‑streaming subscription that doesn’t end in a drought: the United States Specialty Sports Association (USSSA) and Rawlings Sporting Goods have inked a fresh partnership that keeps the baseball dreams alive all the way to 2028.
What’s in the Huddle?
- Top‑Trek Gear: Rawlings and its sister brands (Easton, Combat, Miken, Worth) will keep pumping out premium gloves, bats, helmets, and all the nitty‑gritty equipment that makes a fastpitch or baseball game feel like a gust of fresh sunlight.
- Touch‑Screen Thrills: A shiny new glass‑enclosed tent at the USSSA Space Coast Complex in Viera, Florida. Inside? Live demos, high‑tech Hit Lab—that’s the place where you can see ball flight science in real time.
- Show‑Stopper Prizes: Rawlings will sponsor awards and trophy troves at every USSSA event, giving players extra bragging rights and sponsorship glory.
Why It’s a Big Deal for Everyone
From the kid who dreams of a perfect home‑run to the coach charting strategy, every stakeholder gets a dose of the best gear and a peek into the future of baseball tech. With Rawlings officially the glove, baseball, and helmet provider and Easton leading the bats, the partnership lets millennials and future superstars alike play with tools that match their talent.
USSSA Says…
“We are thrilled to extend our partnership with Rawlings and Easton, a powerhouse brand that shares our passion for developing athletes and enhancing the game at all levels,” Steve Hassett, USSSA’s National Director of Baseball, explained. “This renewal guarantees that USSSA players have access to top‑tier gear and unforgettable on‑field experiences for years to come.”
USSSA & Rawlings/Easton Keep the Ball Rolling Until 2028
Looks like the United States Specialty Sports Association (USSSA) and its baseball‑softball powerhouses, Rawlings and Easton, are locking arms for the next four years. That’s right—soon the seasons won’t end with just the final inning, but with a new chapter of high‑energy play.
What’s on the table?
- Exclusive Naming Rights: Rawlings and Easton will have the “all‑access pass” to key USSSA events, including the Easton Elite World Series (think of it as the Super Bowl of USSSA baseball), the Easton Hype Tour, and the Rawlings Mantra Tour.
- Equipment Power‑Up: Rawlings takes the crown as the sole ball giant for the ALL‑American Games and Tryouts. Meanwhile, Easton stays the go‑to bat sponsor for every fastpitch showdown.
- Women’s Game Boost: Easton continues to be the exclusive supporter of the Women’s Conference for slowpitch.
Why is this exciting?
Ryan Highfill, USSSA’s fastpitch wizard, puts it simply: “Renewing our partnership with Rawlings is proof that we’re still marching toward a brighter, more exhilarating fastpitch future.” He adds that Rawlings’ reputation for top‑tier gear means players and coaches will have a shot at the best tools.
Meanwhile, Eric Reinsfelder from Rawlings claims that the synergy is “a slam‑down sponsorship that uplifts youth participation.” He’s enthusiastic about making Rawlings the official glove, baseball, and helmet brand for USSSA while both Rawlings and Easton become the official bat suppliers.
What’s in it for fans and families?
Think of it as a brand‑owned brag‑wall: Rawlings’ gear and Easton’s bats will grace every major event, while the partnership also gives Rawlings a digital shout‑out across USSSA’s email blasts, socials, and web ads. Expect fresh, comfy in‑studio product shoots that show off the latest tech on the field.
Looking ahead
- 2025 season kicks off with the first “official” gear lineup.
- RAW‑LINGS brand sweeps every ball, glove, helmet, and bat across USSSA events.
- Both brands will collaborate on ad creation, helping players and coaches stay at the front lines of sport tech.
Bottom line: The partnership is a pitch‑perfect combo, ensuring a bright future for the game of fastpitch and the next crop of athletes. Let’s get ready to see them dominate the field—because when Rawlings and Easton hit the field, it’s a guaranteed game‑changer.
USSSA & Rawlings Lock in a Long‑Term Bond—Up to 2028!
In a partnership that feels like a slow‑pitch daddy‑daughter hug, the United States Specialty Sports Association (USSSA) and Rawlings Sporting Goods have decided to keep the fun going until 2028. Folks in the diamond sports world—players, coaches, families, and fans—can feel the excitement.
Why This Matters
- USSSA is the biggest multi‑sport org in the U.S., with over 35,000 sanctioned events and 4.5 million participants spanning 47 states.
- They cover cool sports like slowpitch, baseball, fastpitch, basketball, and more—making them the go‑to “super‑sports” group.
- They’re headquartered in Viera, Florida and have the biggest list of sanctioned games in the land.
Rawlings: The Brand That Makes Ops Glow
- Founded in 1887, they’re not just a brand—they’re an innovation powerhouse in baseball & softball gear.
- Rawlings sells gloves, balls, helmets, and faceguards that top the pack, which is why MLB, Minor League Baseball, NCAA/NAIA, NJCAA, and curious, the Little League® family all turn to them.
- In 2020 they bought Easton Diamond Sports, the equipment supplier for Little League, Team USA Softball, and USSSA Softball—exactly what we’d expect for a partnership that could go any longer.
More Than Just a Deal
Because both companies bring quality, innovation, and passion to the field, the partnership isn’t simply a business contract—it is a promise of better gear, smoother gameplay, and bigger smiles for everyone involved.
Want to learn more?
- USSSA events? Check USSSA.com.
- Rawlings gear and history? Head over to rawlings.com.
Let’s keep cheering on the good vibes—this partnership is not just about the sport, it’s about a community that plays, learns, and grows together.
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