Roca Group’s Grand Kazakhstan Move: Bathroom Brilliance Takes a Central Asian Turn
In a bold leap toward the heart of Central Asia, the top bathtub tech firm, Roca Group, plans to roll up its sleeves and build new production pits in Kazakhstan. Why? Because the CEO believes that a splash of Roca in the region just might carve out a brand new niche for luxury bathroom essentials.
Why Kazakhstan? Why Now?
- Strategic Location: With its bustling trade corridors and a growing appetite for high‑quality home goods, Kazakhstan offers a prime spot to serve the Central Asian market.
- Cost‑Effective Production: Local labor and materials can help cut expenses without compromising on the sleek Roca designs.
- Government Partnerships: The country’s openness to foreign investment means plenty of incentives for new factories.
CEO Speaks Straight to Euronews
The company’s savvy chief executive dropped the beans in an exclusive chat with Euronews. While discussing the move, the CEO highlighted three key themes:
- The Vision – “We want to bring world‑class bathroom solutions to every home in Kazakhstan and beyond.”
- The Commitment – “It’s not just a factory; it’s a partnership with local talent and communities.”
- The Future – “Picture a region where every tap could be a Roca masterpiece.”
With plans kick‑started, Roca Group is set to turn the humble basin into a beacon of innovation. The next few years will see Kazakhstan’s bathroom fixtures hitting a whole new level of cool‑ness.
Roca Group’s Bold Move to Kazakhstan
What’s the scoop? The Spanish bathroom gear powerhouse—Roca Group, the world‑class bathroom wizard that started its story in Barcelona a century ago—has decided to pour €70 million into a new production hub in Kazakhstan. Think of it as a splash of Spanish design flair on Central Asian soil.
The Plan
- Kyzylorda, Kyzyl Office: The new industrial park will pop up in the southern city of Kyzylorda. That’s not just a factory; it’s a full-blown assembly playground.
- Timeframe: Construction is slated to take about 18‑24 months from the first shovel to the final tile lay.
- What Gets Built:
- A furniture assembly plant.
- An installation system unit.
- Production of acrylic and composite bath & shower tiles—the finishers you’ll see in future bathrooms worldwide.
- Why It Matters: It delivers complete bathroom solutions to the market—everything from rails to tiles, a one‑stop shop for designers.
Job Pulse
On top of the €70 million cash, Roca’s plan is to create about 300 jobs. That’s a decent workforce for a new industrial cluster, turning soda‑bubble dreams into solid employment.
CEO Albert Magrans Talks
During a casual Euronews interview, Albert Magrans put it simply: “Imagine a sturdy, eye‑catching space that marries style and function, all built in Kazakhstan.” He volleyed a recipe for success—mix design, production, and a pinch of market savvy.
Bottom line: Roca Group is sending a big splash to Kazakhstan—language of life changing, a tap of innovation, and an arrival of new jobs that will help the city turn up the water’s flow. And that’s news you can’t just wash away.
Roca Group’s Bold Move to Kazakhstan: A CEO’s Inside Look
Albert Magrans, CEO of Roca Group, shares why the company is building a new factory in Kazakhstan and how it ties into their global strategy.
Why Kazakhstan?
- Europe’s markets have been under‑performing lately, so we had to look elsewhere for growth.
- Kazakhstan isn’t just a good place for sales; it’s a gateway to the whole Central Asian region.
- Future demand in the region is projected to boom, making it a smart spot for a new hub.
Raw Materials: A Key Decision Factor
- No more freight over every continent—clay, feldspar and cowling are best sourced locally.
- The Kyzylorda region offers super‑close access to mines, excellent roads, and a talent pool that’s ready to roll.
- Engineers were already testing samples in central labs, proving the region’s suitability.
Green and Clean – Sustainability is No Nonsense
Roca Group has a platinum rating from EcoVadis, which only 1% of companies achieve. That’s a badge of honor.
- New factory will use the latest tech to recycle water, electricity, and more.
- Solar panels will power the roof; the goal is a net‑zero industrial site.
- Supply chains will be upgraded to meet the same high sustainability standards.
Will Spanish Businesses Follow?
“Absolutely!” says Magrans. Spain has a huge beef of competitive companies, and this move may spark a wave of Spanish investment in Kazakhstan.
From Russia to Kazakhstan: It’s a New Chapter
The factory isn’t a relocation of the Russian plants that shut down. It’s a fresh, dedicated venture focused on Central Asia.
Future Horizons – What About China?
Roca already serves the Chinese market with several factories. The new Kazakhstan hub could extend reach, but the focus remains on local production rather than exports from the new site.
Takeaway
By combining strategic location, local raw materials, sweeping sustainability ambitions, and the potential for attracting more Spanish firms, Roca Group is carving out a bright future in Central Asia.